Leading UK road safety charity IAM RoadSmart has said the government needs to make bigger efforts in the areas of drink-drive campaigning and rehabilitation, better enforcement of driving standards and increased education on road safety if we want to see any reduction on the stagnant road casualty statistics announced today (4 August) by the Department for Transport.

The charity said that after decades of good progress, the past five years have seen a disappointing plateau which is not acceptable.

Today’s figures show there has been no reduction in drink-drive deaths since 2010 – remaining at 240 deaths a year; there has been no reduction in total road deaths and a 2% increase in serious casualties in the past 12 months (to 31 March 2016).

Tim Shallcross, head of technical policy at IAM RoadSmart, said: “The Government must get to grips with five years of disappointing figures now. It needs to show stronger leadership to really drive down road deaths and serious injuries in the future.

“Road deaths are a serious issue; 35 people a week die in crashes throughout the country. In any other sphere, that would provoke national outrage, rule the headlines for months and provoke urgent government action. It happens week in week out on our roads and it merits barely a mention.

“More action on drink driving, more on-road enforcement of driving standards and more publicity and education are urgently needed if we are to return to the gains made before 2010.

“IAM Roadsmart urges the government to take back the initiative and put forward credible plans to address this vital issue.”

... held 2nd - 4th September @ Witton Castle Country Park, County Durham.

Top live bands, Custom and Classic bike show, 4 bars, fun fair, traders village, quality catering, showers, camping and more...

To be in with a chance * simply like (if you have not already) the facebook page for THE BIKER GUIDE and then share the post. Also for an extra chance (or for a bit of fun) let us know below why you think you should win!

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Trethowans have a team of lawyers experienced in handling motorcycle claims, ready to help you should you have been on the wrong end of a motorcycle accident.

If you have been injured as a result of someone driving into you or have come off due to a pothole or other road defect, just give them a call to see if they can help. They understand that you will have many concerns as well as your injury, not least your motorcycle and equipment, on top of any lost earnings and treatment costs. 

For information on making a no win no fee claim simply visit the website here www.trethowans.com or give them a no obligation call to see if they can help.

where: Operates nationally in England and Wales, with a head office in Salisbury, along with offices in Hedge End, Southampton and Poole.
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Brands Hatch has teamed up with Care after Combat for a fundraising concert compered by charity Chairman Jim Davidson OBE on Saturday 6 August, during the MCE Insurance British Superbike Championship event at the Kent circuit.

venue: Brands Hatch Circuit, Fawkham, Longfield, Kent, DA3 8NG
price: £30 gives access to Concert + Practice and Race day. Camping is available for an additional £18.
tel: 01636 557 703
website: www.Careaftercombat.org
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e-mail: [email protected]

Announcing new colour-ways for several popular existing models, Kawasaki are forging towards the 2017 season with characteristic optimism.   

The much loved Z800 e version first seen in 2013 is the first machine updated for the upcoming model year. The most accessible Z super middle weight now comes with belly pan with new colour and graphics encompassing Metallic Spark Black with Matt finishes.

For fans of the larger capacity classes, the ZZR1400 Performance Sport model will run alongside the ever-popular standard version. Both are updated with new colours with the Performance Sport appearing in a stunning Golden Blazed Green with Metallic Spark Black look and the standard version featuring bold Metallic Spark Black paint with Golden Blazed Green highlights.

Kawasaki has taken the ZZR1400 and Z800 e versions to the next level with the three revised colour ways featuring upgrades to ensure the machines keep their legendary power and character.

Commenting, Morihiro Ikoma, Director of Kawasaki Motors Europe, underlined the importance of updates for the machines.

“Both the Z800 e version and ZZR1400 have been consistent sellers across Europe since their introduction. The Z and ZZR brand lines are very important to our dealers and customers so it’s great to launch such bold and appealing updates in advance of the sales start later in the year.”

In the UK the Z800 e version should hit showrooms in October whilst the new colours of ZZR1400 standard and Performance Sport will be available from December 2016.