e-shot Campaign Service | Form

A very effective way to reach your potential customers and get an instant message to them is through email /facebook posts and here @ THE BIKER GUIDE® we offer an e-shot service where we send your details to our large databases and also via our facebook pages and groups (circa 40,000+) . Fill in the form

We produce interesting and creative e-shot campaigns which are strategically sent throughout the year, to a targeted audience so that all involved get the ultimate response.

With these campaigns we include a facebook post onto our popular page, which have been very successful. One such post was seen by over 42,000 in less than 24 hours!

eshot exposure

These campaigns are a popular to get your information out quickly to a large audience and are ideal for extra exposure for your business, to promote events and also to recruit participants for tv programmes, trials and for research.

For example, an event planned for July would be included within an e-shot in May (to enhance pre-book sales) and also included on our facebook page and group in the 6 weeks prior to the actual event.

As we have an opt in mailing list and as we expertly create the title of the message, we tend to avoid most spam boxes and so have a large open rate, with many of those clicking through to the websites of those included within the e-shot.

The e-shots have a high open rate, where one data base has an average of 57.8% on the last 3 campaigns. See below;

E-shot have a high open rate. One data base has an average of 57.8% on the

We have a larger than industry open and click through rate on our eshot campaigns, with 53% Opened and 32% Clicked.

We have a larger than industry open and click through rate on our eshot cam

Why so many get it 'so' wrong!

Many companies send out emails with no design or images included, without an interesting subject line, far too often (do you really need to hear from them 3 times a week?), so that others can see all recipients e-mails, with nothing of interest (just a sales message) and at the wrong time of day and/or week... from this the audience becomes disinterested, annoyed and unsubscribe from the said mailing list and basically delete the company from their own interests!

Please find below some titles of previous campaigns:

Merry Christmas from THE BIKER GUIDE®, plus events for 2013 - Go Click

Rooms with a view, Ride to the Wall, 5% off new kit and like us on facebook... please! - Go Click

Organisers looking for services for events... let them know about you! 

Blackpool Classic Car and Bike Show, a quirky place, win a Motorcycle Cleaning Kit and more... 

Stormin' the Castle, a great Biker Friendly Campsite and more...

Win tickets to 3 great rallies, Biker Friendly in Derbyshire and Germany and more...

Easter Sunday Egg Runs, great places for groups and camping @ Le Mans!  

Win tickets to Into the Valley. Foggy & Whit, Biker Friendly in Germany

Christmas in the Canaries, Motorcycle Delivery, interesting people wanted and more...

Manchester Bike Show and other great events for 2018, + get the booklet whilst stocks last!

Events in July... MCN Scottish Festival of Motorcycling, National Road Rally, BEXHILL MotoFest, First Aid for Motorcyclists Course and more...

Festivals, Rallies, Runs, Shows + National Road Rally. Biker Friendly in Kilmarnock and Kerry!

HOT off the press - 7th edition booklet! Also Touring with Magellan, Toy Runs + camping in Kent...

Events, discount codes + fab-u-lous places to stay in France! Win tickets to BikeFest South @ Goodwood Motor Racing Circuit

Fill in the form below for an e-shot. 

All questions marked with a * must be answered. We include a code at the bottom to avoid spam, however if you cannot read it simply refresh the code until you can!
For events who require an eshot, please fill in that relevant form here:
e-shot Campaign Service
  • Please use details from my current listing :
  • * Prefered eshots:
  • * Invoice type:
  • * Where did you hear about THE BIKER GUIDE:
  • £1 Donation to the NABD (National Association for Bikers with a Disability):
  • * By filling in and sending us this form you are entering into a contract between yourselves and THE BIKER GUIDE for the amount stated:
  • * Our payment terms for eshots are 7 days* from when the order is placed:
  • This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

For the e-shot service we will take the information from the information you have sent over and adjust it where necessary. If no image*** is sent we will take the most appropriate one from your website. The e-shots are sent when we deem them most appropriate to get you the best response. If you have special requests please state at the time of booking. 

We structure the text for each client to include information that is relevant with external links for when the reader wants more information, rather than include vast amounts of words that can bore the reader and have the adverse effect of advertising. With this in mind we aim at 150 words per client. An e-shot will generally include six - eight different advertisers, along with other editorial style text/images. 

Due to a high volume of requests for the e-shots and as there is limited space we do suggest booking these in advance and at least six weeks prior** to any date specific event.

The e-shots are put together with interesting content and relevant to the title. We generally include 6 - 8 clients in each e-shot, however not ones similar to each other.
We schedule the e-shots to be sent at strategic times for the best exposure, open and click through rate. They are sent to our database which is from visitors and contributors (for events) to the website. We will also post the information separately on the facebook page. 
The information we included within an e-shot is usually taken from an existing clients listing. When the client does not have a pre-existing listing on the website (or event) we require the content (image and text) to be sent to us prior to any agreement and booking of an e-shot. To protect the list, visitors and brand, we may refuse to promote and send an e-shot on behalf of another. 
By filling in this form and sending it to us you are entering into a contract for the ticked amount of payment between yourselves and THE BIKER GUIDE®.

Payment Options
An invoice will be issued to you, to make payment for the e-shot prior to the e-shot being sent out. Payment may be made by paypal or card.

Advertising Terms & Conditions

Payment terms for e-shots are 7 days* from when your information has been processed by us, and must be made before the e-shot is sent. Any none payments of any type of advert, agreed by yourself either by sending through a form or by agreement via the telephone, including listings, printed adverts, e-shots, links, etc, that have a fee attached, may be forwarded to a debt collecting agency if they remain unpaid and we reserve the right to refuse to deal with any such companies who we believe have or are wasting our valuable time and efforts.  

Once we have an agreement to any form of advert, that have a fee attached there is no option to cancel. We pride ourselves on the work that we will do in preparing and researching for any client, whether that be on-line or in print.

Once a client has agreed to any form of advertising we will prepare and secure your space, which sometimes means that we do not approach any other similar style of business to yourself and also that we turn down bookings as space is limited.

This relates to any form of advertising with us (on-line, in print and e-shots). In the case of e-shots once we have the booking we will plan and add the information to our schedule and in the case of a cancelled event, we continue to include the information with a cancelled notice.

For this we have strict payment terms of any adverting (e-shots, listings, etc...)  or agreement for any printed advertisement (unless otherwise stated).

* Unless you require the e-shot sent out quicker.

** In the event that the request for an e-shot for an event is within 6 weeks, it may not be possible to be included onto the main eshots - mainly as these are planned and designed in advance for sending towards the end of each month. If this is the case we will send a separate email to targeted visitors of the website. I.e; If the event is in Manchester, we would send the details of said event to those visitors/contacts we have for Manchester.

*** We do not specifiy size of image sent to us for inclusion, as we have templates which artwork is slotted into.