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Category: Ducati

  1. Honda and Ducati Bringing the MotoGP Tussle to the Boil

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    The 2018 MotoGP season is drawing ever closer and with just five races to go, the battle between Honda and Ducati looks set to go all the way.

    After Spaniard Marc Márquez took victory on his Honda at the weekends Aragon motorcycle Grand Prix, the gap at the top of the riders championship stretched to 72 points over rival and Ducati rider Andrea Dovizioso.

    With just a maximum of 125 points still available for winning the final five races, it means barring an almighty collapse from the 25-year-old Spaniard, that particular championship is all but a done deal.

    However, not so the factory team battle, as old rivals Honda and Ducati are duking it out across the globe’s fastest patches of tarmac in a tense fight for the right to be called the number one manufacturer in bikes.

    As it stands, Ducati trail Honda by just 28-points in the standings as Ducati seek only their second ever MotoGP constructors title whilst Honda are out to bag their 24th title and seventh of the decade so far.

    Much like in MotoGP’s brother Formula One in which the fight between Mercedes and Ferrari dominance is set to go to the wire with Mercedes priced at 1/4 as of Tuesday 25th September with Betway to become champions, it appears the form sides in both series are edging the betting markets and fancied to take the ultimate crown.

    Ducati have been kept in the hunt largely thanks to Italian Andrea Dovizioso who has taken three wins and Jorge Lorenzo who has three of his own.

    Aside from the dominant Marc Márquez, Honda’s next highest championship standing rider is Britain’s Cal Crutchlow who took victory at the seasons second event in Argentina after Dovizioso took victory in the opening race on his Ducati but Crutchlow is on the LCR Honda and not a factory rider meaning his points are null and void.

    From there, a series of retirements for Dovizioso seriously hampered his and Ducati’s chances of the title but thanks to consistent performance from Lorenzo and a series of wins from Italian Dovizioso, the title fight is back on.

    Largely thanks to the retiring Dani Pedrosa who is Marquez’s team mate and has struggled to make an impact all season which has opened the door for Ducati. 

    A tepid start saw the Spaniard finish seventh in the season opener before retiring in his second outing and another seventh at the third race of the season in the USA. In fact, Pedrosa hasn't finished higher than fifth in the entire season. 

    Honda and Ducati Bringing the MotoGP Tussle to the Boil

    A series of 6th, 7th and 8th place finishes may have kept the points flowing steadily, but had the 32-year-old been anywhere near the top of his game, then it is likely the championship would have been all but settled by now.

    Bike Specifications

    One of the best things about MotoGP is its competitiveness and this comes down to the specifications of the competing bikes.

    All engines are 1000cc and naturally aspirated and churn out 260 BHP with a power to weight ratio of 1.51 bhp/kg. The valve train benefits from four-valves per cylinder and are fuelled using unleaded 100 octane.

    All bikes are set to this specification with very few tweaks to performance being able to be made but it is in the tyres and how each bike reacts to the chosen tyres that is often the big difference.

    For example, at the last outing at Aragon, championship leader Marc Márquez opted for the softer tyre which is quicker but does not have quite the same lifespan as say the harder tyre which most of his competitors chose.

    However, after Lorenzo crashed out on the opening lap, Marquez was able to follow Dovizioso for numerous laps and thus save his tyres before late surge saw the four-time World Champion get ahead and thus strike a blow to the Ducati cause.

    Can Ducati Topple Honda?

    Yes, they certainly can but it will require team work from both lead Ducati riders Andrea Dovizioso and Jorge Lorenzo.

    It has been three races now since Lorenzo even so much as picked up a point (including the cancelled British GP due to rain), when he won in Austria. 

    Can Ducati Topple Honda

    A 17th-place finish and a retirement last time out has hurt the factory Ducati team and Honda has taken advantage picking up 36 points last time out to Ducati’s 20.

    Where to Next?

    A series of races in Asia and Australasia all but ends the season with the finale occurring back on Spanish soil.

    The riders head to Thailand next for a race that promises to be a step into the unknown with Ducati well aware that time is fast running out. 

  2. Ducati Group: Growing sales, turnover and results

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    • In 2017 Ducati delivered 55,871 motorcycles, achieved a turnover of € 736 million and profits of € 51 million
    • Claudio Domenicali, CEO of Ducati Motor Holding: “A result that confirms the soundness of our strategy of investing in new products”
    • Financial data presented during the annual AUDI AG press conference
    Borgo Panigale (Bologna) / Ingolstadt, 15 March 2018 – Ducati closes 2017 with convincing results, prolonging the trend of constant growth that has characterised the Bologna-based motorcycle manufacturer's last eight years. 55,871 motorcycles were delivered to customers all over the world (+0.8% vs. 2016), despite the global market for motorcycles bigger than 500 cc actually shrinking by 3.5%. By the end of 2017 turnover had reached € 736 million, representing another step forward in a growth trend that has seen sales increase by nearly 30% over the last five years. The operating result was € 51 million (2016: € 51 million) with an operating margin of 7%.
    The Audi Group financial data for 2017, in which Ducati represents the motorcycling segment, was released during the annual press conference held at the AUDI AG headquarters in Ingolstadt.
    “This strong performance confirms the soundness of the product development strategy undertaken in recent years”, stated Claudio Domenicali, CEO of Ducati Motor Holding. “In 2017 we laid the foundations for further, future development of the company. We launched seven new models on the market. Furthermore, we presented the Panigale V4, the first Ducati factory bike to mount a 4-cylinder engine, the outcome of the biggest investment Ducati has ever channelled into a single product. 2017 also saw further development of the Scrambler range. At EICMA the Scrambler brand presented the first completely new bike since its founding: the Scrambler 1100, which adds an all-new dimension to the Ducati Scrambler world by injecting big-bike technology, performance and ultra-high quality finishing.”
    “The quality of the results underlines Ducati's strong profitability and financial resilience”, commented André Stoffels, CFO of Ducati Motor Holding. “Even with significantly higher investment in product innovation, the global expansion of the Ducati sales network, digitalization of both our products and our core processes and, last but not least, our huge commitment to racing, we've still achieved an operating margin of 7%.”
     At this time, Ducati Motor Holding has a total of 1,570 employees. The Ducati sales network has 780 dealerships in over 90 countries.
  3. The 2018 Ducati UK roadshow begins its tour in Cardiff for the first of 24 dates nationwide

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    • 2018 Roadshow begins at Riders of Cardiff on the 24th March
    • Ducati UK Roadshow will visit 24 locations across the UK
    • The Roadshow fleet will include the new Panigale V4 S, 959 Panigale, Multistrada 1260, Supersport and a selection from the Scrambler range
    The Ducati Roadshow heads to southwest Wales on Saturday the 24th March for the first of 24 Roadshows across the country. Riders of Cardiff will host the first date before the Ducati UK demo fleet moves on to Buckinghamshire and Ducati Aylesbury two weeks later.
    The Ducati event truck and demonstrator fleet has become a permanent fixture on the Ducati UK events calendar and for 2018 the number of dates has been increased due to customer and dealer demand. The roadshow provides its dealer network with an extended test fleet and experienced road test guides who will map out routes to take in a variety of roads and conditions to fully assess the bikes capabilities. Pillion riders may also join in the test rides for the chance to appraise the ergonomics of these machines.
    *The demonstrator fleet showcases the majority of the 2018 range including the new Panigale V4 S, 959 Panigale, Multistrada 1260, Multistrada 950, SuperSport and the soon to be launched Scrambler 1100. All models are subject to availability and the booking of test rides in advance is recommended.
    To take a test ride at any of these events, riders must have a valid motorcycle licence and appropriate clothing and safety gear. Local dealership staff will be on hand to give expert technical, sales and service advice and trained riders will be there to guide all test rides.
    The Ducati UK event truck along with a fleet of demonstrators and display bikes begins at Riders of Cardiff on March 22 before finishing at Ducati Oxford on September 16.
    For the latest information on the Ducati Roadshow visit and to locate your nearest dealer visit or contact your local dealer directly.
    *Subject to availability – check with supporting dealer.
  4. Ducati ready to celebrate the 25th anniversary of the Monster

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    • A programme of events and initiatives to celebrate the anniversary of the iconic Ducati Naked bike
    • A special celebratory parade on 24 March in France at the “Sunday Ride Classic 2018”
    • 25 years on from the start of production, Ducati displays a 1993 Monster 900 at the Bologna museum        
    Borgo Panigale, (Bologna, Italy), 5 March 2018 – Twenty-five years have passed since the first Monster left the factory in Borgo Panigale, Bologna. Since its presentation to the public and the press at the “Intermot” international exhibition in Cologne in 1992, and its launch onto the market in 1993, this iconic Ducati model has brought a radical change to the world of motorcycles, creating a brand new sector – the naked sport bikes – and generating one of the most devoted communities of enthusiasts.
    It's an important anniversary for Ducati, a moment full of activities and initiatives to celebrate this significant landmark. Among the events is a Monster rally organised in France at the “Sunday Ride Classic 2018”, an international event dedicated to collectors' bikes to be held at the “Paul Ricard” Circuit in Le Castellet during the afternoon of 24 March. Ducati and the European DOCs (Ducati Owners Clubs) involved in the event have called Monsteristi together to stage a racetrack parade to celebrate the anniversary in spectacular fashion. The invitation to take part in this peaceful invasion of the circuit is open to all Monster owners who need only register for the event and turn up at the track.
    March 5 is another date to remember. Exactly 25 years ago, the first Monster came off the Ducati production line in Borgo Panigale, Bologna. This year, to mark the anniversary, an original Monster 900 MY1993 is on display at the Ducati Museum. The bike, obtained via a collector and enthusiast who kept it in excellent condition, is ready to be admired by the museum's thousands of visitors in the room dedicated to this iconic and historic motorcycle.
    Lots more events aimed at celebrating the 25th anniversary of Ducati's first Naked bike are planned for the 2018 World Ducati Week, the world's largest Ducati rally, held every two years, which gathers together thousands of enthusiasts. The event will be held on 20, 21 and 22 July 2018 at the Marco Simoncelli Misano World Circuit in Misano Adriatico. Yet another reason not to miss this fantastic occasion.
  5. Ducati UK joins UK Automotive 30% Club

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    • Ducati UK joins VW Group brands VW, Audi, Seat, Skoda and Bentley in supporting the UK Automotive 30% club.
    • Ducati UK Managing Director Tim Maccabee is the first leader of the motorcycle industry to become a member of the club.
    • The club leads a collaborative campaign to achieve a better gender balance within the automotive industry.
    Ducati UK is pleased to announce its membership of the UK 30% Automotive Club joining other VW Group brands; VW, Audi, SEAT, Skoda, and Bentley, in fully supporting the aims of the UK Automotive 30% Club, and announcing Managing Director Tim Maccabee as the first leader of the motorcycle industry to become a member of the club. Maccabee has underlined his support of gender diversity as a business imperative. 
    The club leads a collaborative campaign to achieve a better gender balance within the automotive industry, with the aim of filling at least 30% of key leadership positions throughout the pipeline in the member organisations with women by 2030, through a ’30 by 30’ strategy. The club members strongly believe that more diversity and inclusion lead to a better customer experience and stronger business performance.
    The UK Automotive 30% Club is open to CEOs and MDs of companies in the automotive industry such as manufacturers, retailers, and the adjacent businesses. 
    Tim Maccabee, Managing Director, Ducati UK said “Ducati UK is delighted to join the Automotive 30% Club. Whilst many organisations within the Motorcycle sector, including Ducati, have a gender balanced workforce, the motorcycle market is under represented in terms of the female customer base. By joining the Automotive 30% Club we demonstrate our continuing commitment to gender equality within the company and signal our support to the opportunities within the motorcycle industry.” 
    Julia Muir, Founder of the UK Automotive Club and CEO of Gaia Innovation Ltd concludes: “I am extremely pleased to welcome Tim Maccabee and Ducati UK to the Automotive 30% Club. VW Group have taken a leadership stance globally to become inclusive in all of their businesses and it is fantastic that Ducati are leading the way in the UK motorcycle industry. I would welcome applications from more motorcycle businesses and the wider automotive sector as our club continues to grow.”