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Celebrating 20 years of Tucano Urbano

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Born on the street, Tucano Urbano represents the urban rider who wants riding to be as simple and safe as possible, whilst always remaining stylish. This year, Tucano Urbano celebrates twenty years since the brands inception; marking two decades of innovative product development, new riding solutions and expanding horizons in the world of two-wheels.
Diego Sgorbati, Tucano Urbano CEO, said: “Looking back over the past twenty years, it is clear how far Tucano Urbano has come – from a small Italian brand with a niche product, to an international brand that now spans across every avenue of two-wheel riding. What’s vital to our success is our team; Tucano Urbano is made up of riders passionate about what we do so we approach every opportunity with enthusiasm and constantly push the boundaries of what we can create. We’ve already got a lot in store for the next twenty years.”

BORN IN 1999
Tucano Urbano started twenty years ago in Milan as a brand striving to make life on two-wheels simpler, safer and more engaging. Scooters were very common in Milan, born from the idea that life should be free and easy – an idea synonymous with the brand vision of total mobility. Since then, the Tucano Urbano brand has become a point of reference for urban riders.
Light, straightforward and nippy in the city; scooters are designed to provide an easy ride. Urban riders don’t have time to put on bulky winter kit or worry about the weather reports, so when Tucano Urbano introduced the Termoscud®, the original leg cover, in 1999, there was finally a solution to a comfortable ride even in winter months. Tucano Urbano didn’t stop there, announcing more and more model-specific designs and design improvements such as the patented anti-flap S.G.A.S inflatable system, plus thermal control, anti-theft and smart holder systems, and spreading the technology to other big cities across the globe.

BRAND EXPANSION
Thinking against the stream, Tucano Urbano use modern technology paired with quality materials and an abundance of creativity to craft ideas into clever solutions, and year after year, the brand has continuously introduced a host of innovative products that make scooter and motorcycle riding more practical and protected. The original leg cover has since been joined by technical apparel, inventive accessories and dependable rainwear aimed for both scooter and motorcycle riders alike.
In 2012, new partners arrived at Tucano Urbano, bringing a fresh approach to the expansion of the brand. Maintaining the four core pillars of the brand; cleverness, essentiality, practicality and value, Tucano Urbano started to grow with new clothing retailers and customer groups and shifted to focus on new international countries.
In order to remain at the forefront of product innovation and design, Tucano Urbano pay close attention to the ever-evolving customer needs and trends. More recently, Tucano Urbano has launched two new brands; TU Bike, the new range for urban cyclists, and T.ur – Spirit of adventouring, the new clothing and accessories brand designed specifically for touring and off-road riders, expanding their product range to cover every type of rider, terrain and lifestyle.

www.tucanourbano.com/gb/

About Tucano Urbano
Established in the late 90’s in Milan, Tucano Urbano produces urban-contemporary clothing and accessories traditionally linked to the world of two wheels. Tucano Urbano constantly enlarge the scope of the brand to reach a wider, international public of all ages and passions that appreciates a metropolitan, practicable style and, above all, the creativity of an original product.

 

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