Biker News - Regularly updated

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  1. In recent years, motorcyclist deaths have decreased, but serious injuries have increased. However, in 2017 motorcyclist deaths in South Yorkshire have increased. Sheffield Advanced Motorcyclists (SAM) is a charity that trains motorcyclists in advanced riding skills, thus making motorcyclists safer on UK roads. When a biker does have an accident emergency services need relevant health information immediately. So, SAM has developed the Biker I.C.E. Card and are giving it away free to any biker who wants it. They will then know that, in the event of an accident, essential health information is in their wallet/purse/pocket readily available to emergency services staff at the scene.

    Accidents to motorcyclists result in much more serious injuries than other road users. All methods of carrying personal 'in-case-of-emergency' (I.C.E) information have real flaws. There is often very limited information to hand, or it can only be accessed remotely when the biker is taken to hospital. It can be difficult to keep personal and health information up to date.  SAM recognised the problems and designed an easy method, the Biker I.C.E.Card, of giving every biker the ability to carry information that will help emergency services staff at the scene of an accident and/or staff at a hospital.

    The Biker I.C.E. Card has all the information about a biker's identity, emergency contact, medication, ongoing illnesses and disabilities, etc. Such information is vital to emergency services staff to help in safeguarding the health and welfare of a biker casualty.

    The Biker I.C.E. Card is a FREE, downloadable, editable pdf file - Go Click 

    Sheffield Advanced Motorcyclists (SAM), a charity of volunteer bikers, provides the full range of IAM RoadSmart advanced riding courses. We recognised that existing methods of carrying 'in-case-of-emergency' information have flaws. Such information may have very limited content, only be accessible remotely by a limited number of people and/or may be contained in electronic devices that may be either locked or damaged in an accident. In addition, the user may not have an easy, readily available method of changing or replacing their information to keep it relevant to their current health and welfare. The 'Biker I.C.E. Card' is printed onto A5 card/paper from any desktop printer. We recommend that the printing is protected by a spray fixative or it can be put into a small plastic pouch. A helmet sticker alerts the emergency services staff to the location of the 'Biker I.C.E. Card'. The card can be folded down to half the size of a credit card for easy storing in a biker's pocket/wallet/purse.

    • Ducati UK joins VW Group brands VW, Audi, Seat, Skoda and Bentley in supporting the UK Automotive 30% club.
    • Ducati UK Managing Director Tim Maccabee is the first leader of the motorcycle industry to become a member of the club.
    • The club leads a collaborative campaign to achieve a better gender balance within the automotive industry.
    Ducati UK is pleased to announce its membership of the UK 30% Automotive Club joining other VW Group brands; VW, Audi, SEAT, Skoda, and Bentley, in fully supporting the aims of the UK Automotive 30% Club, and announcing Managing Director Tim Maccabee as the first leader of the motorcycle industry to become a member of the club. Maccabee has underlined his support of gender diversity as a business imperative. 
     
    The club leads a collaborative campaign to achieve a better gender balance within the automotive industry, with the aim of filling at least 30% of key leadership positions throughout the pipeline in the member organisations with women by 2030, through a ’30 by 30’ strategy. The club members strongly believe that more diversity and inclusion lead to a better customer experience and stronger business performance.
     
    The UK Automotive 30% Club is open to CEOs and MDs of companies in the automotive industry such as manufacturers, retailers, and the adjacent businesses. 
     
    Tim Maccabee, Managing Director, Ducati UK said “Ducati UK is delighted to join the Automotive 30% Club. Whilst many organisations within the Motorcycle sector, including Ducati, have a gender balanced workforce, the motorcycle market is under represented in terms of the female customer base. By joining the Automotive 30% Club we demonstrate our continuing commitment to gender equality within the company and signal our support to the opportunities within the motorcycle industry.” 
     
    Julia Muir, Founder of the UK Automotive Club and CEO of Gaia Innovation Ltd concludes: “I am extremely pleased to welcome Tim Maccabee and Ducati UK to the Automotive 30% Club. VW Group have taken a leadership stance globally to become inclusive in all of their businesses and it is fantastic that Ducati are leading the way in the UK motorcycle industry. I would welcome applications from more motorcycle businesses and the wider automotive sector as our club continues to grow.”