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  1. Royal Enfield proud to announce partnership with the British Army

    Royal Enfield proud to announce partnership with the British Army

     

    • Royal Enfield is to collaborate with the British Army Motorised Adventure (AMA) group.

    • Four Himalayan 450 motorcycles are to be provided to the AMA for training, including at publicly attended AMA exercises such as EX Mudmaster and EX Roadmaster, positioning the Himalayan 450 as a premier off-road motorcycle.

    • This initiative supports the training and development of soldiers, helping them to fulfil their crucial role in serving the United Kingdom.

    Milton Keynes, UK, Royal Enfield - Building on the heritage between Royal Enfield and the military, Royal Enfield is delighted to announce a new partnership with the British Army, supporting the Army Motorised Adventure group (AMA) with the supply of four new Royal Enfield Himalayan 450s to aid training and personnel development.

    Not only that, but Royal Enfield will become an integral part of the British Army’s upcoming events calendar, initially supporting the AMA at the recent 2025 Army Motorsport Day at Thruxton Circuit, as well as subsequent events for Exercise Mudmaster and Exercise Roadmaster.

    British Army personnel will also be present at future Royal Enfield events, most notably MCL 2025 (Motorcycle Live at the NEC, 15-23 November) and other key events for 2026.

    Royal Enfield’s George Cheeseman, commented, “We are thrilled to provide support to the British Army’s Motorised Adventure initiative. With such a deep rooted history we felt compelled to support the programme which we believe is hugely important. With the Himalayan, we can provide a machine that is truly capable and versatile in the toughest of conditions, while we will also supply personnel with genuine Royal Enfield apparel and accessories too. We look forward to supporting military personnel even further as our partnership develops.”

     

    AMA Events with support from Royal Enfield

    Kicking off this new partnership, the British Army Motorsport Association held an Army Motorsport Day at Thruxton Circuit on Wednesday, the 10th September. All 9 Army Motorsport disciplines (including 5 motorcycle disciplines) were in attendance, with service personnel and veterans from across the Armed Forces invited.

    Following this initial event at Thruxton, the four Himalayan 450s will be used in further trials, specifically the Mudmaster and Roadmaster off-road navigation exercises, with quarterly UK-based training weekends planned in. These trials provide the perfect platform for serving military personnel to build on and master their skills - from technical riding, tactical planning and off-bike skills, to physical and psychological preparation.

    In addition to these UK based navigation competitions, the AMA regularly participates in arduous overland expeditions.

    In April, a 4x4 AMA crew was the first British team to win the Santana trophy in Morocco. In September, AMA delivered a Tri-Service expedition to Morocco, encompassing 26 personnel on motorcycles and in 4x4s and repeated this model in Namibia in November.

    Lieutenant Colonel Nick Foulerton commented, “We are delighted to partner with Royal Enfield. As part of the Army Motorised Adventure programme, this unique association with a fleet of Himalayan 450s offers serving personnel the opportunity to not only get on to two-wheels, but to learn off-road skills and ultimately go on to participate in some of the great expeditions we embark on both on home soil and abroad. The British Army has an association with Royal Enfield that dates back to World War 1, so we’re delighted to reignite this partnership and look forward to this developing over the coming years."

    Himalayan 450

    Built for all roads, built for no roads, the choice of the Himalayan 450 was natural for the British Army, as it is for many owners around the world - as it’s the ultimate versatile off road motorcycle, selected by the best for their own training expeditions.

    The latest iteration of the Himalayan lineage is a motorcycle with strong adventure capabilities, yet remains true to our philosophy of pure motorcycling. The all-new Himalayan 450 retains the capability, versatility and the ability to go anywhere your adventure takes you.

    Where the Flying Flea has established a rich history with the British Army, this new partnership allows the Himalayan 450 to take the reins as a durable, reliable all-terrain motorcycle whilst building on Royal Enfield’s uncomplicated and accessible nature, with the Himalayan 450s in particular providing the perfect platform for adventure and exploration for the military personnel of Britain.

    Royal Enfield’s military legacy

    The British Army’s use of Royal Enfields can be traced back to 1914, by far the most prominent early development was the creation of the machine gun sidecar. Using the Maxim gun from their Made Like A Gun publicity display, the company produced a prototype in May 1914 and sent it to the Ministry of Munitions for testing.

    Between 1939 and 1945, support for the British Army continued, with Royal Enfield producing large quantities of military motorcycles, bicycles, generators and ant-aircraft gun predictors during the Second World War. The most iconic model is the world’s first ‘airborne’ motorcycle, the 60kg 125cc motorcycle known as the Flying Flea, loaded into specially fabricated parachute cradles and dropped in with paratroopers behind enemy lines, supporting the Allied Forces on D-Day and other military campaigns.

    Building on the successes of the Long Range Desert Group during the North African campaign of World War II, the British military has promoted vehicle mounted expeditions over the last 70 years as an activity closely aligned to operational requirements.

    In 2018, in collaboration with the British Ministry of Defence, the Classic 500 Pegasus Edition was launched at the Imperial War Museum, Duxford. Paying homage to Flying Fleas used by the Parachute Regiment during WWII, the 750 limited edition machines were available in Olive Drab or Service Brown and badged with the Airborne Regiment’s Pegasus insignia and a unique stencilled serial number on their tanks. Each machine is a piece of history, a tribute to the resilience of the company, a salute to its long-standing partnership with the armed forces.

    Thanks to their incredible utility and reliability, Royal Enfield bikes are used to this day around the world by law enforcement, armed forces, and adventure extraordinaires alike.

    For all media enquiries, including press fleet requests, please get in touch with the Motocom team at [email protected] or call +44 (0) 1525 270100.

     

    About AMA

    The AMA are predominantly an Army-owned group, but they count a community of in excess of 450 tri-service members.

    They aim to support service members in conducting their own on-duty expeditions, by providing the guidance, paperwork, funding and administration support.

    They also provide training and competitive opportunities to develop our team members’ riding, medical, mechanical, patrolling and other military skills.

    In the last three years, they have assisted in the organisation of five on-duty expeditions:

    - Exercise Cornish Raider (UK)

    - Exercise Welsh Raider (UK)

    - Exercise Norther Raider (UK)

    - Exercise Atlas Enduro - Morocco

    - Exercise Eagles’ Endurance – Namibia

     

    About Royal Enfield

    The oldest motorcycle brand in continuous production, Royal Enfield has created beautifully crafted motorcycles since 1901. From its British roots, a manufacturing plant was established in Madras in 1955, a foothold from which Royal Enfield spearheaded the growth of India’s mid-sized two-wheeler segment. Royal Enfields are engaging, uncomplicated, accessible and fun to ride; a vehicle for exploration and self-expression. It’s an approach the brand calls Pure Motorcycling.

    Royal Enfield’s premium line-up includes Bear 650, Classic 650, Guerrilla 450 modern roadster, Hunter 350, Meteor 350, Super Meteor 650, Interceptor 650 and Continental GT 650 twins, the Shotgun 650, the new Himalayan adventure tourer, the Scram 440 ADV Crossover, the iconic Bullet 350, Classic 350 and Goan Classic 350. The company recently unveiled its new city+ motorcycle brand – the Flying Flea – a fresh take on urban mobility, blending authentic design with advanced technology.

    Riders and a passionate community are fostered with a rich profusion of events at a local, regional and international level. Most notable are Motoverse (previously Rider Mania), an annual gathering of thousands of Royal Enfield enthusiasts in Goa, and Himalayan Odyssey; a yearly pilgrimage over some of the toughest terrain and highest mountain passes.

    A division of Eicher Motors Limited, Royal Enfield operates through more than 2000 stores across all major cities and towns in India and through nearly 850 stores in more than 60 countries around the globe. Royal Enfield also has two world-class technical centres, in Bruntingthorpe, UK, and in Chennai, India. The company’s two state-of-the-art production facilities are located at Oragadam and Vallam Vadagal, near Chennai. Across the world, Royal Enfield has six modern CKD assembly facilities in Bangladesh, Nepal, Brazil, Thailand, Argentina and Colombia.

  2. MCL25, in association with Bikesure Insurance, hits The NEC, Birmingham on Saturday 15 November. Doors open at 10am for nine glorious days of non-stop motorcycling action. As the UK’s largest indoor motorcycle show, it's the ONLY place to see 2026 models from 46 manufacturers under one roof - it's a must have date in your diary. 

    But MCL isn't just about new bikes! To mark the  80th anniversary of VE Day, we've joined forces with The National Motorcycle Museum for an epic display of 12 legendary military bikes, from WW1 through to the present day.

    From Royal Enfield's incredible 'Flying Flea', to a replica of Steve McQueen's iconic Triumph T100, there's something for everyone. You can even get hands on with a 1939 650cc Norton Big Four Military sidecar and try it out for size - an unforgettable experience!

    Of course, there's loads of new stuff to explore too:

    • Get hands on - ride the latest bikes in the Elite Riding Zone
    • Step into the future - full range of electric bikes to test in our E-Zone
    • Fuel your adrenaline - jaw dropping Moto Action Shows to watch
    • Take a breather - chill out in the Live Lounge, Amplified by Yamaha

    Make your visit to MCL a day remember - with heritage, interactive displays and new-bikes, we’ve got it all!

     

    MCL25 - The Past, Present and Future of Motorcycling

     

  3. Road safety and breakdown organisation GEM Motoring Assist is calling for renewed focus and shared responsibility among all road users, after newly released government figures revealed an 8%1 rise in motorcycle fatalities on Britain’s roads in 2024. 

    While it is encouraging to note small decreases in car occupant and cyclist deaths, these gains are overshadowed by the increase in lives lost among motorcyclists. GEM warns that current efforts in road safety are not sufficient and that the comprehensive national strategy, long promised by government, is now urgently required. 

    Motorcyclists remain among the most at-risk groups on the road, facing disproportionately high risks compared with other modes of transport. The rise in deaths highlights the pressing need for better awareness among car drivers, improved training both for riders and motorists, and robust action to help everyone make better decisions on journeys.

    James Luckhurst, GEM’s head of road safety, said: “This increase in motorcycle fatalities should serve as a wake-up call, while the 1% reduction in overall road casualties is still not good enough. This is why we are looking to the national government to step up, show strong leadership and share its long-awaited strategy… without delay.

    “We also need commitment from individuals. Reducing road casualties is everyone’s responsibility; we all have the opportunity to play our part, whether as drivers, cyclists, pedestrians or passengers. By driving at safe speeds, avoiding distractions, wearing seatbelts and showing courtesy to other road users, we are contributing to safer roads and helping to protect the lives of those around us.”

    GEM urges everyone look out for each other, reduce risks where possible and to use the roads with care, courtesy and concentration – the same principles identified when the organisation was founded in 1932.

     

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  4. Suzuki confirms pricing realignment

    Suzuki GB has confirmed a realignment of the on-the-road (OTR) prices for a number of models in its range, with the prices of some models reduced by £1,000. 

    The off-road-focused V-Strom 800DE – with its 21” front wheel, switchable ABS, off-road traction control settings, quickshifter, and power modes – now comes with an OTR price of £9,999, representing a reduction of £1,000. Its more on-road-focused stablemate, the V-Strom 800RE, has been reduced by £200, to £9,499. 

    Also reduced by £1,000 is the GSX-S1000, to £10,999, which packs Suzuki’s torque-laded 1000cc inline four-cylinder engine into a twin-spar aluminium frame, mated to a swingarm from the previous generation GSX-R1000. There are riding models, a bi-directional quickhifter, traction control modes, and a colour TFT screen. The Katana has come down by £200, to £12,499.  

    From October 1, Suzuki’s GSX-S1000GT+ and GSX-S1000GX+ – which come with 36-litre panniers as standard – will see a reduction of £1,000 and £900 respectively, taking their OTR prices to £12,999 and £14,999. The GT+ and GX+ will also replace the standard models Suzuki’s range in the UK. 

    Suzuki GB’s head of motorcycles, Jonathan Martin, commented, “This pricing realignment is designed to make our commitment to affordability and value-packed products clearer and more accessible. By shifting our focus away from short-term promotional sales campaigns the costs to the consumer are clearer and more transparent, making it easier for buyers to experience Suzuki products.” 

  5. American Kevin Vermaerke has signed a two-year contract with Emirates-XRG, the world’s number one squad. The rider hasn’t yet won a professional race, but finished third (twice) and most recently sixth in the Arctic Race of Norway. What does the new signing mean for the world’s best team, and what does it mean for Vermaerke?

    Number one team  

    UAE Team Emirates-XRG are undoubtedly the top team in the world right now. Their 2024 season was one of the most dominant in cycling history. True to form, UAE are having another extraordinary year in 2025 and closing in on more history. The team is always at the top of the odds at online sports betting UK sites and their recent results and continued historic performances – underpinned by consistency – will continue that trend, let alone with new, talented additions to the team.

    Group of people riding bikes down a road - Unsplash

    They’ve already equalled their own record of 20 different riders winning a race. Pogačar, as to be expected after his historic 2024, has won the most races. Spaniard Juan Ayuso is among the favourites for the autumn events, including his home race Vuelta a España, and teammate João Almeida will be another to watch. 

    CEO and team principal, Mauro Gianetti, said they were glad to welcome a versatile rider who had a proven track record at the highest level. Gianetti said Vermaerke would compete both in day races and stage races. 

    Adding a rider like Vermaerke is an example of their strategy. UAE combines global stars with younger talents who can develop in the environment of the best squad. Like the most successful teams in any sport, they balance short-term results with long-term planning. When a leader fades or retires, there’s a rider ready to step up. 

    Vermaerke isn’t a household name yet, but he fits the blueprint of a rider capable of big results under the right circumstances. The signing is another calculated step to make sure their reign at the top continues. 

    Vermaerke’s career so far

    Vermaerke will have a chance to learn from Tadej Pogačar at his new team. Pogačar won the Giro d'Italia and Tour de France in 2025. 

    The rider has been with Team DSM for the last five seasons, since turning professional. He won the U23 version of Liège-Bastogne-Liège and raced for the US in the World Championships early in his career. Vermaerke said he had grown over the last few years and was expecting to reach a new level with the athletes around him and the attention to detail in the UAE team. 

    In a 2021 interview, Vermaerke said his hero was Chris Froome, whose mentality Vermaerke admired. The young cyclist said that Liège-Bastogne-Liège was his best result to date and the race that brought him the most attention. 

    He described himself as more of an all-rounder than a pure climber. He said that even when he’s unwinding, he’s focused on cycling. Vermaerke enjoys watching films and talking to friends back in the US. He was involved in one of the major crashes in the 2023 Tour de France; a spectator appeared to stick their arm out when the peloton was riding through a narrow part of road. 

    The move will be more than just a change of jersey. At Team DSM, he was often tasked with supporting leaders and rarely had the freedom to chase his own opportunities. At UAE Team Emirates-XRG, he’ll initially serve as a key domestique. But the structure of the team and their broad race calendar could allow him to seek leadership roles in smaller stage races or week-long tours.

    The new environment might allow him to transform his promise into breakthrough results. A rider who can finish in the top ten on general classification at races like the Tour de Pologne or the Tour de Suisse could gain more importance in the squad.

     

     

     

     

     

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