Scouting with Ranger and Bronco
Ford is supporting ACT
Kürten, Germany, 08.03.2023 - With Ford, one of the largest automobile manufacturers in the world, Adventure Country Tracks e.V. (ACT) has gained a strong partner to support the association in maintaining legal off-road tracks in Europe. With its brand-new Ranger and Bronco models, Ford will provide valuable help in scouting the next track.
Off the beaten tourist track, experience the authentic spirit of a country and take as many unpaved tracks under your wheels as possible - this unique combination of riding fun and unadulterated impressions is made possible by the Adventure Country Tracks.
With Adventure Country Tracks e.V., a team of inveterate adventure riders has created a registered association with the goal of linking the last legally rideable gravel routes in Europe to attractive routes through selected regions. The GPS data and extensive travel information are available to all members of the association. The makers of Adventure Country Tracks e.V. need the support of strong partners for their responsible and time-consuming voluntary work.
Now, with Ford, a company that shares the passion for adventure and discovery is joining the association. "We share the same values when it comes to responsibly experiencing nature and culture, which the association advocates," explains Marc Bertelsbeck, Head of Advertising and Marketing Planning, Ford Germany.
In the current product range, Ford has two highly emotional, iconic vehicles, the Ranger as well as the Bronco, which perfectly fit the Adventurous spirit of ACT. With their high off-road capability, both the Ranger and Bronco are also ideally suited to the driving challenges of scouting new Adventure Country tracks. "Both vehicles will be newly launched in Europe this year, and with both we are supporting the ACT team's production this year. They are made exactly for this kind of adventure and represent the feeling of freedom and life that the ACT team brings to life through their work," says a delighted Marc Bertelsbeck.
Mirko Nagler, board member and co-founder of Adventure Country Tracks e.V., adds: "Thanks to the cooperation with Ford, we have two powerful vehicles at our disposal that can reliably transport the extensive photo and film equipment of our documentation team even over the most difficult stretches of road."
Nagler adds: "Besides the main sponsor Touratech, Yamaha, Harley-Davidson, SENA, NEXX, REV'IT!, Edelweiss Bike Travel and others support our project. Ford's commitment shows that ACT's experience-oriented target group is also highly attractive to companies outside the motorbike industry."
More about which part of Europe the upcoming Adventure Country Track will be ridden is only to be announced later this year.
About Ford
Ford-Werke GmbH is a German automobile manufacturer and mobility provider based in Cologne. The company employs around 19,800 people at its sites in Cologne, Saarlouis and Aachen. Since its foundation in 1925, Ford-Werke has produced more than 47 million vehicles.
About Adventure Country Tracks:
ACT Adventure Country Tracks® is an association for motorbike adventure riders that has been verifying a new ACT track in Europe every year since 2016. Each ACT track is carefully developed and includes the best, legal to ride routes for heavy adventure motorbikes. ACT tracks are GPS-readable routes that can be downloaded from the ACT website in the members' area.
Since 2016, the ACT has established tracks in Portugal, Italy, Pyrenees, Romania Greece and the UK. Each ACT route has an ACT film, which is made possible through the support of industry partners and makes an important contribution to the maintenance of the Association.
