Biker News - Regularly updated

Welcome to our News section, where articles are listed below and if relevant within the categories on the right, just to make it easier for you to find what you wish to read...

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  2. Bennetts reveal Britain’s ‘average biker’

    Posted on

    Typical motorcyclist is middle-class, rides to work and prefers a Honda!

     
    The traditional stereotype of bikers being free-spirited, leather clad hooligan is thing of the past, according to research by Bennetts. The UK’s number one for bike insurance* has revealed the profile of the ‘average biker’ in 21st Century Britain, a seemingly upstanding, 40-something middle-class citizen who is a married, professional, family man.
     
    The study reveals the average motorcyclist in the UK is a world away from common perceptions, with him being a six-foot tall, brown haired biker who almost certainly owns a car and rides no more than twice a week. Although seemingly conventional, the average biker does seem to have a wild side too, with 50% of the British bikers questioned having a tattoo and a third sporting a beard.
     
    Challenging the old perceptions of bikers even further, only 7% sport either long hair or a pony tail. This is probably because nearly 60% of those surveyed hold down a professional senior/management job, taking home an average wage of £30,000 a year, up 25% on the national average (£24,000)**
     
    Despite an immediate association with Harley Davidson’s and other such loud bikes, the average biker actually prefers to ride on a Honda and manages just 7,500 miles a year, with 80% of bikers surveyed owning a car as well as a motorbike. Biking seems to still be very much associated with a mid-life crisis as the average biker has only been riding for two years, despite his age.
     
    Questionnaire Results

    Name: Ben
    Sex: Male (96.8%)
    Age: 41- 50 (31.6%)
    Hair Colour: Brown (66.2%)
    Glasses: No (62.3%)
    Additional features: Tattoos (53.3%) and Beard (32.6%)
    Height: 6ft (33.3%)
    Occupation: Professional (29.0%)
    Motorbike: Honda (30.1%)
    How often do you ride: Twice a week (42.8%)
    Do you use the bike to commute to work: Yes (54.9%)
    Average annual mileage: 5,001 – 10,000 (43.0%)
    Favourite genre of music: Rock/Heavy Metal (48.8%)
    How long have you been riding: 1-3 years (22.9%)
    How many motorbikes have you owned: 6 (47.9%)
    Do you own a car: Yes (80.0%)
    Favourite sport: Superbikes (52.8%)
    Annual income: £20,000 – 39,999 (44.4%)
     
     Average Biker
     
    *Based on brand tracking research in April 2008
    **Based on National Online Statistics (statistics.gov.uk)

  3. Bennetts reveal Britain’s ‘average biker’

    Posted on

    Typical motorcyclist is middle-class, rides to work and prefers a Honda!

     
    The traditional stereotype of bikers being free-spirited, leather clad hooligan is thing of the past, according to research by Bennetts. The UK’s number one for bike insurance* has revealed the profile of the ‘average biker’ in 21st Century Britain, a seemingly upstanding, 40-something middle-class citizen who is a married, professional, family man.
     
    The study reveals the average motorcyclist in the UK is a world away from common perceptions, with him being a six-foot tall, brown haired biker who almost certainly owns a car and rides no more than twice a week. Although seemingly conventional, the average biker does seem to have a wild side too, with 50% of the British bikers questioned having a tattoo and a third sporting a beard.
     
    Challenging the old perceptions of bikers even further, only 7% sport either long hair or a pony tail. This is probably because nearly 60% of those surveyed hold down a professional senior/management job, taking home an average wage of £30,000 a year, up 25% on the national average (£24,000)**
     
    Despite an immediate association with Harley Davidson’s and other such loud bikes, the average biker actually prefers to ride on a Honda and manages just 7,500 miles a year, with 80% of bikers surveyed owning a car as well as a motorbike. Biking seems to still be very much associated with a mid-life crisis as the average biker has only been riding for two years, despite his age.
     
    Questionnaire Results

    Name: Ben
    Sex: Male (96.8%)
    Age: 41- 50 (31.6%)
    Hair Colour: Brown (66.2%)
    Glasses: No (62.3%)
    Additional features: Tattoos (53.3%) and Beard (32.6%)
    Height: 6ft (33.3%)
    Occupation: Professional (29.0%)
    Motorbike: Honda (30.1%)
    How often do you ride: Twice a week (42.8%)
    Do you use the bike to commute to work: Yes (54.9%)
    Average annual mileage: 5,001 – 10,000 (43.0%)
    Favourite genre of music: Rock/Heavy Metal (48.8%)
    How long have you been riding: 1-3 years (22.9%)
    How many motorbikes have you owned: 6 (47.9%)
    Do you own a car: Yes (80.0%)
    Favourite sport: Superbikes (52.8%)
    Annual income: £20,000 – 39,999 (44.4%)
     
     Average Biker
     
    *Based on brand tracking research in April 2008
    **Based on National Online Statistics (statistics.gov.uk)

  4. Aviva UK - I've Heard That Line Somewhere Before

    Posted on

    The new star of the Aviva advert is fisherman Ollie where he quotes a line from a famous film also filmed by the riverside.

    Played by actor Paul Whitehouse, who became know for his work with Harry Enfield in The Fast Show. His previous characters in this campaign have been a Plymouth Argyle supporter, a flamboyant dancer and going back to his Welsh roots - an elderly Welsh Goth!

    These characters and videos have been a hit and we are sure that this latest video, along with another Aviva video with Ollie’s best fishing joke, will be as popular as ever.
     
    The ad will be accompanied by a Facebook app which allows users to interact with 'Ollie's Garage', play MultiCarp the fishing arcade game and to create a song with Colin the Carp. 
     
    Although these adverts are humorous, Aviva is a serious insurance provider, being one of the largest insurance providers in the world, including motorcycle insurance.

    This article is sponsored by Aviva

     

     

     

     

     

     

     

     

     

  5. The Motorcycle Garage unit from Asgard receives the UK Locksmiths Association Accreditation

    Posted on

    The UK Locksmiths Association (UKLA) has awarded its security accreditation to the Motorcycle Garage Plus Storage Unit from Asgard Secure Steel Storage.

    The Motorcycle Garage Unit is manufactured and sold by Asgard and is one of the leading secure outdoor storage units for storing motorcycles, scooter, riding gear, clothing and accessories.  The storage unit has proved to be extremely popular amongst bikers, with thousands being installed in homes and housing estates across the UK.

    The Motorcycle Garage Plus unit went under rigorous testing by the UKLA to determine primarily the security that it offers, as well as the overall design, construction, accessories and options available.

    Tom Robinson from the UK Development Team at UKLA awarded the Asgard Motorcycle Garage Plus Unit with the accreditation saying; “Thanks for the product, really impressed by the standard.  Use the UKLA logo as a statement of our trust in your product".

    Asgard have welcomed this security accrediation for their product and will be working with UKLA in order to develop the range further.  Chris Raby, Head of Design at Asgard Secure Steel Storage said; “We are continuously looking at our product offerings and developing them further in order to provide our customers with the highest level of security from the Asgard Storage Range. We always welcome any feedback from our customers for our units and services”.

    www.asgardsss.co.uk