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BMW Motorrad UK and Helmet City have won the much-coveted Best Stand of the Year awards at MCL25.
Show attendees were given the opportunity to vote in three categories: Best Manufacturer Stand, Best Customer Experience, and Best Non-Manufacturer Stand.
BMW Motorrad: Champions for Five Years Running
For the fifth successive year, BMW Motorrad were crowned Best Manufacturer Stand and Best Customer Experience. Visitors were impressed with the huge variety of bikes that were on display and the way in which they were presented. BMW's vast array of bikes and interactive features, which this year included a rolling road, were a massive attraction for the crowds. That along with the incredibly popular ‘Make Life A Ride’ arena display, where BMW’s team of expert riders were able to show their skill and agility on the specially designed indoor course.
"We are extremely grateful to MCL’s attendees voting BMW Motorrad the Best Manufacturer Stand and Best Customer Experience for 2025", commented Simon Roots, Brand Communications and Partnerships Manager.
"Our intention is to showcase the very best of BMW Motorrad and we design the stand to ensure that it delivers entertainment, interaction, information and relevance for everyone that spends time with us. We are proud that this commitment has been reflected in the feedback from show attendees. Our sincere thanks go to everyone involved in the planning and delivery of the event, whose contribution made these achievements possible."
Helmet City: Scoop Best Non-Manufacturer Award
Customer service is key, and that’s exactly what secured the Best Non-Manufacturer Stand award for Helmet City, for the fourth time. Staff were friendly, knowledgeable and approachable, according to visitor comments, combined with sales techniques that made customers feel at ease.
Jennifer Holmes, Managing Director of Helmet City was thrilled with the award and said “We're incredibly proud to receive the Best Non-Manufacturer Stand award for MCL25. Winning for the fourth time is a real testament to the hard work our team puts into creating a stand that connects with riders. A big thank you to our team, the suppliers who supported us and our customers for their continued support”
Early Bird Advanced tickets are on sale now for MCL26 from www.motorcyclelive.co.uk. The show, takes place from 21-29 November at The NEC, Birmingham. Tickets start from as little as £25, it’s the perfect time to secure your spot at the biggest indoor motorcycle show in the UK.
Royal Enfield is thrilled to announce three immediate dates for our popular Test Ride and Demo Days this March, with free bookable rides at Bike Shed London, Baffle Haus in Wales, and at Krazy Horse in Bury St Edmunds.
Spaces for these demo days are limited and are filling up fast. Secure your bike of choice via the booking links to secure your test ride slot. Booking times are from 10am to 4:30pm with a 30-minute lunch break.
Whether you're looking to tackle the countryside on a Himalayan 450, cruise the open road on a Super Meteor, or enjoy the streets on the Bear 650, we'll have a fleet ready for you to test.
It's the perfect opportunity to experience the latest models and maybe even take advantage of our current finance offers before they wrap up at the end of the month.
Upcoming Spring Test Ride & Demo Day Schedule with Booking Links:
Bike Shed Moto Co. 384 Old St, London, EC1V 9LT Saturday 14th March 2026 - Book your slot here.
Krazy Horse: Empire House 3 Lamdin Rd, Lark Valley Dr, Bury St Edmunds, Bury Saint Edmunds, IP32 6NU Friday 20th March 2026 - Book your slot here. Saturday 21st March 2026 - Book your slot here.
Baffle Haus: The Cedars The Cedars, Goytre, Wales, NP4 0AD Saturday 28th March 2026 - Book your slot here.
More dates will follow throughout the year.
Last Chance for Current Finance Offers
A quick reminder for all riders: our latest rewards campaign is still running, offering great incentives on new model purchases. This includes zero deposit and 0% APR Representative offers for PCP & HP deals on the Shotgun 650 and Super Meteor 650, the continuation of 0% APR Representative APP deals, and a lower rate 5.9% APR Representative PCP and HP deals for a selection of 450 and 650 models.
If you've been waiting for the right moment to join the Royal Enfield family, testing a bike before the end of March could also mean catching these deals before they expire.
We can't wait to see you on the road.
For all media enquiries, including press fleet requests, please get in touch with the Motocom team at [email protected] or call +44 (0) 1525 270100.
About Royal Enfield
The oldest motorcycle brand in continuous production, Royal Enfield has created beautifully crafted motorcycles since 1901. From its British roots, a manufacturing plant was established in Madras in 1955, a foothold from which Royal Enfield spearheaded the growth of India’s mid-sized two-wheeler segment. Royal Enfields are engaging, uncomplicated, accessible and fun to ride; a vehicle for exploration and self-expression. It’s an approach the brand calls Pure Motorcycling.
Royal Enfield’s premium line-up includes Bear 650, Classic 650, Guerrilla 450 modern roadster, Hunter 350, Meteor 350, Super Meteor 650, Interceptor 650 and Continental GT 650 twins, the Shotgun 650, the new Himalayan adventure tourer, the Scram 440 ADV Crossover, the iconic Bullet 350, Classic 350 and Goan Classic 350. The company recently unveiled its new city+ motorcycle brand – the Flying Flea – a fresh take on urban mobility, blending authentic design with advanced technology.
Riders and a passionate community are fostered with a rich profusion of events at a local, regional and international level. Most notable are Motoverse (previously Rider Mania), an annual gathering of thousands of Royal Enfield enthusiasts in Goa, and Himalayan Odyssey; a yearly pilgrimage over some of the toughest terrain and highest mountain passes.
A division of Eicher Motors Limited, Royal Enfield operates through more than 2000 stores across all major cities and towns in India and through nearly 850 stores in more than 60 countries around the globe. Royal Enfield also has two world-class technical centres, in Bruntingthorpe, UK, and in Chennai, India. The company’s two state-of-the-art production facilities are located at Oragadam and Vallam Vadagal, near Chennai. Across the world, Royal Enfield has six modern CKD assembly facilities in Bangladesh, Nepal, Brazil, Thailand, Argentina and Colombia.
BMW MOTORRAD UK ANNOUNCES WORLD OF BMW ACTIVITY PROGRAMME FOR 2026
BMW Motorrad UK has announced its World of BMW activity programme for 2026, delivering an extensive calendar of riding experiences, training courses and guided tours designed for motorcyclists of all abilities. From skill-building and off-road exploration to international adventures, the 2026 programme continues to offer riders unique opportunities to learn, travel and experience motorcycling at its best across four distinct areas.
Scott Grimsdall, Head of Marketing & PR for BMW Motorrad UK, commented: “The World of BMW has been creating meaningful riding experiences for over 20 years, bringing together expert instruction, incredible destinations and a genuine passion for motorcycling. With more than 2,800 riders taking part in 2025, from skill development to global adventures, the programme is designed to help riders grow in confidence while creating experiences they’ll remember for years to come.”
BMW Rider Training is at the heart of the World of BMW programme, the first stop for those looking to begin their motorcycling journey. In 2025 the four UK training locations generated over 1,200 new licence holders – all proudly passing while riding confidence inspiring BMW machinery. BMW Rider Training offers structured and personalised courses for riders at every stage of their journey, with an impressive 83 per cent pass rate. The training focuses on essential road skills, safety awareness and advanced riding techniques, helping riders build confidence and progress at their own pace.
For riders keen to explore riding beyond the tarmac, BMW Off Road Skills offers immersive off-road training at the 4,000-acre Walters Arena in South Wales. During 2025, more than 1,200 customers took part, accounting for over 2,800 days of riding on a range of the latest BMW GS models. Led by Simon Pavey and his highly-experienced instructor team, which now boasts five Dakar Rally finishers among their ranks, the well-established curated courses focus on essential off-road techniques, including body positioning, braking control, hill climbs and descents, and navigating technical terrain.
Track-focused riders can refine their skills at the BMW Motorrad Performance Academy, where precision, speed and control is key. Coached by an all-star lineup of current and former British Superbike racers, the programme hosted five exclusive events last year, whose participants enjoyed the full capabilities of BMW products thanks to a safe and progressive curriculum of training. Based at Mallory Park, the BMW Motorrad Performance Academy uses track-prepared BMW motorcycles including the F 900 R, S 1000 R and S 1000 RR, providing a professional and highly-focused learning environment.
Completing the 2026 offering, BMW Motorrad Tours provides professionally organised motorcycle journeys to more than 40 destinations worldwide. In 2025, the programme delivered 33 tours, with over 350 riders creating incredible memories. From the scenic mountain passes of the Alps to the remote landscapes of Machu Picchu, each tour is fully supported with expert guides, carefully curated routes and comprehensive logistics.
With over 20 years of experience, the World of BMW continues to deliver expertly designed activities that enable riders to develop their skills, broaden their horizons and experience motorcycling in new ways.
Continue your journey and explore the full range of tours, courses, and adventures here:
Are you looking for a fantastic Christmas Gift - for a friend, for a loved one, for yourself? Look no further - we've got the perfect gift if you are a fan of two-wheeled fun!
MCL has a fantastic Early Bird Ticket deal - booking early secures you a bargain ticket deal and puts you in with a shot of winning part of our whopping £1000 prize pot!
MCL sponsored by Bikesure takes place at The NEC, Birmingham annually in November and is the largest indoor motorcycle show in the UK. Not only is it the only place in the UK to see all the latest models on display from top manufacturers, clothing and apparel stalls plus multiple interactive experiences.
