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Category: Superbikes
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The 2024 season of Team Gresini Racing MotoGP was an extraordinary one, not only for the excitement delivered on the track, but also due to the partnerships with our sponsors.
Thanks to the analysis performed by Camaleonic Analytics – a Spanish company specialised in sponsorship analysis and also an official partner of the International Racing Team Association (IRTA) – we can now measure with precision the value of our mediatic exposure within the MotoGP World Championship.
The numbers speak for themselves:
✅ 21 hours and 49 minutes of visibility for Gream Gresini Racing MotoGP (3rd best among the MotoGP teams for exposure time)
✅ 48 hours and 56 minutes of overall visibility for our sponsors
✅ € 444.142.144 of value generated for the partners through our mediatic exposure
These impressive numbers mirrored our on-track performance: 4 wins (one of which in a sprint race), 21 podiums and the 3rd place overall in the championship standings (Marc Marquez) as well as a third place in the teams’ standings (courtesy also to Alex Marquez’s eighth-place in the final standings)
AN EVER-GROWING SPONSORSHIP NETWORK
2024 set a new record also in terms of partnerships: 31 companies have chosen to give their support to Gresini Racing’s MotoGP project. It was a worldwide movement, with a special focus on Europe and Southeast Asia.
But it is not just about numbers: the real value lies in the longevity of said partnership. The sponsorship average duration with our current partners is of 6,9 years, which shows a relationship based on trust, tangible results and shared goals.
CARLO MERLINI – GRESINI RACING COMMERCIAL AND MARKETING DIRECTOR
“The collaborations with our most loyal partners occupy a very important role within Gresini Racing. The sponsors are our biggest fans as they and are an integral part of the team and in every way a part of what we like to call the Gresini Family. Historical sponsors, which have been on board for a long time, and new ones, who joined to form a pool of extremely high-level, but especially a group of passionate entrepreneurs. They are our true heritage and we’re proud to have paid back the trust they placed in us with on-track results, but also with the numbers from the exposure reports that have been provided to us.”
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The Gresini Racing MotoGP social media campaign, which featured Alex and Marc Marquez throughout the 2024 season, was awarded "Best Social Media Activation" last Thursday in London at The Race Media Awards.
Gresini Racing made history as the first two-wheeled racing team to win an international award of this caliber. The other nominees in this category included Ford – Daniel Ricciardo, BWT Alpine F1 & Deadpool, and Team Owner Race – Will Smith vs. Rafa Nadal.
CRISTIAN MASSA – GRESINI RACING COMMUNICATIONS DIRECTOR
"2024 was an incredible year, and the #FacciamoUnCinema campaign had the clear goal of fully seizing a unique opportunity: a team that has always been like a family, with two brothers racing under the same colours. A huge thank you goes to them, who were always incredibly supportive, to Nadia, who has always backed the project, and of course to our collaborators (photographers, videographers, and graphic designers), who brought our ideas to life. Last but not least, a big thank you goes to The Race Awards for organizing a truly spectacular event! Now, all that’s left is to work even harder to be there again next year!"
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The new MotoGP project has finally been unveiled, with Alex Marquez Aldeguer shining as bright as ever today at the Imola International Circuit for this season’s GR presentation. A younger line-up and pastel blue, now combined with a new, ‘swaggering’ chromed tint are the main novelties for the new year, in which Gresini Racing aims to continue battling at the sharp end of the field.
There was time during the presentation to remember Fausto and complete a couple of laps of the Imola circuit, but also to enjoy a Gresini-Racing history museum and a movie-themed tunnel, in memory of the team’s recent past. It was a journey between distant and recent past to introduce a future as exciting as this year’s Desmosedici GP24 machines.
ALEX MARQUEZ #73
“I’m starting the third consecutive year with the team, and I must admit this winter was a very long one. The year finished on a high and it’s almost time to return to action. The new colours are incredible, and I hope everyone likes them. We’d love these colours to come with great results and from my side, I did everything I could this off season to be as physically and mentally prepared as possible for 2025.”
FERMIN ALDEGUER #54
“It is a first for me on several levels, and my first team presentation as a MotoGP rider. The new livery of the bike is fantastic and very aggressive, and I think it reflects well the spirit of this team, who for many years have proven to be a great institution. The desire to take to the track is high, but this unveiling is already a big step forward towards this 2025 season.”
NADIA PADOVANI – TEAM OWNER GRESINI RACING
“We’re leaving behind a great 2024, and we embrace with great motivation a 2025 in which the expectations remain high. We have a team with plenty of experience, two very talent riders, and we’re eager to continue to surprise as we’ve done from 2022 until now… Fermin has just arrived, but he already found a place in our hearts, while I believe Alex can and must battle for the top five in each race weekend. We’re extremely happy with this new project and the bike has a special touch with a bit of chrome touch everywhere. We’re ready!”
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The Indonesian family of the Gresini Racing MotoGP Team continues to grow. Starting in 2025 and for two seasons, the Gresini MotoGP Team will enjoy the support of Velg Rossi, a leading company in the motorcycle wheels industry.
United by innovation and a passion for two wheels, Velg Rossi will team up in the premier class with Nadia Padovani’s team, which from next March will field rookie Fermin Aldeguer alongside the confirmed Alex Marquez.
Velg Rossi will gain visibility on the swingarms of the Desmosedici GP24 bikes numbered 54 and 73, on the box panels, and on the trucks of the Faenza-based team.
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Dennis Brata – Director of PT Batavia Alumindo Industri: “Velg Rossi, Indonesia’s leading brand for aftermarket motorcycle wheels and accessories, is thrilled to join Gresini Racing as a sponsor for the 2025-2026 MotoGP season. This partnership represents a proud moment for Indonesia, bringing our homegrown innovation and craftsmanship to the global stage alongside one of the most iconic teams in MotoGP. Aligned with Gresini Racing’s passion for performance and MotoGP’s spirit of pushing boundaries, Velg Rossi is dedicated to inspiring motorcycle enthusiasts worldwide by showcasing the excellence of Indonesian aftermarket wheels. Together, we aim to celebrate the art of high-performance customization and ignite the pride of Indonesian engineering in the international motorsport arena”.
Carlo Merlini – Commercial & Marketing Director Gresini Racing: “I’m delighted to welcome Velg Rossi as sponsor of our MotoGP project. A new partner that has chosen Gresini Racing to strengthen the authority of its brand and to develop a comprehensive sponsorship activation. Beyond that, Velg Rossi is a new member of the GresiniFamily that is now larger than ever in Indonesia, a nation where Gresini Racing has been enjoying strong connections already for over a decade. I would like to thanks Dennis for the enthusiasm that he has poured in to develop this new partnership…we both can’t wait to start the 2025 MotoGP season together”.
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It was an important day for Team Gresini Racing MotoGP, who said its final goodbye to Marc Márquez and welcomed the 19-year-old Fermín Aldeguer. It was a solid debut for the MotoGP rookie, who finished his first day as a premier class rider with the 20th lap-time (1’40.546secs), a little over one and a half seconds away from his teammate.
The rider #73 was the true protagonist of the day. The Desmosedici GP24 appears to be tailored around the style of the younger of the two Márquez brothers, who will enter his holidays with the best possible feeling ahead of 2025.
1st - ALEX MARQUEZ #73 (1’38.803s)
“I felt better in each outing with the new bike. I did a run with the 23 this morning before riding with the new one. I really liked the latter; I had fun and it showed. I crashed while trying to find the limit, but I could have easily avoided that. Now we’ll relax a little, but I admit I’m looking forward to 2025!”
20th - FERMIN ALDEGUER #54 (1’40.546s)
“I’m very, very happy with this first day. I felt comfortable on the bike straight away and felt fast. Braking is the area that impressed me the most, and generally speaking it was an incredible day. There’s plenty to do, of course, but the atmosphere within the team is incredible and, crash aside, I think we did a good job. I still need to get used to everything, but I’m very happy. Without the crash, I surely would have done a little better lap-time wise.”
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