The winners of Motorcycle Live’s ‘Best in Show’ 2021 awards have been announced following visitors to Motorcycle Live, in association with Bikesure Insurance, casting their votes.

Motorcycle Live 2021 welcomed a record 55 manufacturers and boasted more new product reveals than ever before. Visitors had nine opportunities to get to two wheels and there was chance for the whole family to get involved. New for 2021 was the Electric Feature, offering visitors the chance to test some of the latest electric bikes, scooters and bicycles on a dedicated indoor track.

BMW Motorrad UK scooped a double win, taking the trophy for both ‘Best Manufacturer Stand’ and ‘Best Manufacturer Experience’. BMW showcased its full 2022 model range - from the new R 18 Transcontinental to the all-electric CE 04 - as well as one-off R 18 customs and M 1000 RR race bikes fresh from the 2021 British Superbike season. Crowds were wowed by the ‘Make Life A Ride’ live action arena where some of the UK’s best on-and off-road experts showed riders how to best enhance their capabilities.

Winning the award for ‘Best Non-Manufacturer Experience’ was Helmet City who impressed visitors with its knowledgeable staff and extensive product line-up, selling ‘everything apart from the bike’.

Scott Grimsdall, Head of Marketing of BMW Motorrad UK, said: “Motorcycle Live has always provided us with a great opportunity to interact with large numbers of current and prospective customers, so we’re particularly grateful to win both the ‘Best Manufacturer Stand’ and ‘Best Manufacturer Experience’ awards for the latest show. I’d like to thank all of those who voted for us, and those who took the time to experience our products and live demonstrations at the NEC. It took an enormous amount of effort and commitment from the team, and we’re extremely proud of what they achieved.”

Jennifer Holmes, Director of Helmet City, added: “After over 15 years of exhibiting at Motorcycle Live, we are thrilled to have been given this award and it’s testament to the dedication of all our staff. We have always put safety first when fitting helmets correctly, giving our customers honest advice and, of course, giving our best price. Thank you to everyone who voted for us.”

Finlay McAllan, Managing Director of Motorcycle Live, commented: “While it was a year filled with uncertainty for visitors and exhibitors, one thing that we were certain of was that we were going to make sure everyone had the best experience they could. I want to say a big thanks to all those who worked hard to achieve that, and we look forward to seeing you all in 2022!”

Motorcycle Live 2022, in association with Bikesure Insurance, will take place at The NEC, Birmingham, between 19-27 November 2022. See you there!

Mortons Media Group, owner of the Classic Dirt Bike Show, is delighted to announce that Hagon Shocks has signed a new three-year sponsorship deal.

The Classic Dirt Bike Show, held in February at the Telford International Centre, is the event of the year for classic off-road motorcycle enthusiasts of all disciplines.

Hagon Shocks, famed for its aftermarket shock absorbers and wheel building services, has been a long-time supporter of the show and recognised the continuing value of the event to the Hagon business. 

Tony Hutchison of Hagon said of the deal: “We’re delighted to continue to support the Classic Dirt Bike Show and this new three-year agreement demonstrates the value of this event not just to Hagon Shocks but the whole industry. It was great to see the vibe return to the show in February post-pandemic and reaffirmed our decision to be the headline sponsor was the right one.”

The Classic Dirt Bike Show sponsored by Hagon Shocks will be back on February 18-19, 2023. For more information, please visit www.classicdirtbikeshow.co.uk

Sunra UK has announced a new collaboration with leading motorcycle and scooter tracking specialists, BikeTrac, endorsing the all-new BikeTrac Lite product for use and fitment on the entire Sunra EV range of models.

Launched last December, BikeTrac Lite offers a fit-and-forget tracking solution for smaller capacity or lower valued machines and like the regular full-feature BikeTrac device, enjoys Thatcham S7 rated security, offering owners greater protection against bike theft.

Announcing the endorsement and collaboration, Sunra UK’s Logan Black, commented, “As the Sunra range of models becomes more popular, we are keen to make sure that our customers have a range of services and products to keep them mobile. While our products do come with an alarm and a physical immobiliser function as standard, locking the rear wheel when unauthorised movement is detected, we’re mindful that bike thieves go to extreme lengths. With BikeTrac we are confident that we have a proven product and partner to offer our customers greater protection.”

As well as offering additional peace of mind to Sunra owners, the BikeTrac collaboration also provides insurance advantages too, with Sunra’s official insurance scheme provider, Lexham, providing up to 10% discount to owners of any model equipped with a BikeTrac unit.

BikeTrac’s Bill Taylor added, “We are delighted to gain endorsement from the Sunra UK team. Our BikeTrac Lite product has been developed for small capacity and lower valued machines, and so to have our product endorsed for EV use with Sunra is ideal. The lower draw rate of our products and the internal battery make it ideal for use on electric bikes and thanks to the small unit size, it can be easily installed in discrete locations on any of the Sunra lineup. We look forward to protecting many Sunra owners in the future.”

For more information on BikeTrac visit www.biketrac.co.uk and for details of the Sunra range visit www.sunra-uk.com. 

Every week National Lottery players raise over £30 million for good cause projects. Having benefited from National Lottery funding, the British Motor Museum is delighted to be supporting the Open Week by offering discounted entry to all National Lottery players.

From 19 - 27 March the Museum is offering National Lottery players £2 off standard Museum entry for up to 5 people, as a thank you for the funding it received for the Collections Centre development project. Anyone who pre-books using the discount code detailed in the link below, or presents their National Lottery ticket or scratch-card on these dates will be able to take up this special offer.

The Collections Centre, which opened in February 2016, received £1.45 million of lottery funding. The Centre enables visitors to view cars from the reserve collections of both the British Motor Industry Heritage Trust, and its partner the Jaguar Daimler Heritage Trust. It also houses a vehicle restoration and conservation workshop and visitors can view the vehicle restoration projects in action for the first time in this new purpose-built facility.

The Lottery funding has also assisted with the development of its volunteer programme with over 70 volunteers regularly engaged with guiding, restoration, outreach, learning events and more. 

The British Motor Museum is one of many participating National Lottery-funded projects across the UK who are proudly taking part in National Lottery Open Week, coming together to say #ThanksToYou to the players with special offers. To find out how to book the #ThanksToYou £2 off offer and its terms and conditions please visit https://www.britishmotormuseum.co.uk/national-lottery-ow-terms-conditions. To find out more about other venues participating in the National Lottery Open Week visit www.NationalLotteryOpenWeek.com.

Normal Museum entry is just £40 for a family in advance or £44 on the day, £14.50 for adults in advance or £16 on the day, £12.50 for concessions in advance or £14 on the day, £9 for children (5-16 years) in advance or £10 on the day and under 5s are FREE. There is also the option to Gift Aid or donate your entry fee and get an Annual Pass in return, at no extra cost. To find out more information about the Museum please visit https://www.britishmotormuseum.co.uk/ or call 01926 895300.

Steaming On!
The South-West's largest festival of vintage transport makes a welcome return

The 46th Annual Gloucestershire Vintage & Country Extravaganza, South Cerney Airfield, Cirencester 5-7 August 2022
After a 2-year hiatus due to the pandemic, the 46th Gloucestershire Vintage & Country Extravaganza will make a welcome return to South Cerney Airfield, Cirencester on the 5-7 August 2022.

Rally Chairman Martyn Slater, said: 'The show will be packed full of exhibits, displays, entertainment and stalls to keep the whole family entertained. We pride ourself on being one of the best value days out for all. As such we’ve frozen our prices for the 11th year. What’s more, the event helps local and national charities’ with up to 30 represented on site raising money and awareness of their respective causes. The Club (S.V.T.E.C) has donated over £200,000 for charity in recent years. So, whether you are an exhibitor, visitor, trade stand, entertainer or volunteer, we can’t wait to welcome you back to the show and let the good times roll...’

Live Action Arena - the Steam Section is at the heart of the show and will be packed with nearly 70 full-size Steam Engines of all descriptions. The infamous 'Demonstration Arena' puts these mighty machines to the test, plus there’s the opportunity to drive one. Don’t miss the grand parade of miniature steam in the Alec Tanner arena or watch The Royal British Legion Poppy Parachute Display Team daily descent.

The Countryside Arena - promotes animal conservation and features fun and educational displays from bird of prey flying demonstrations, ferret racing, rare breeds, shire horses, horse logging, reptiles to bee hive making. The popular Dog Show will make its return with all money raised going to a local animal shelter.

Kids will love it too – there’s so much to keep them entertained from the vintage fairground with the popular Fairground Organs, 'electric yachts', waltzers, big wheel, steam-driven 'gallopers', traditional penny arcade games, to passenger rides on board a 10¼ inch scale steam locomotive or ‘Chuffy the train’ to Professor Colliwobble with his traditional Punch and Judy Show.

Massive Trade Stand zone - featuring 180 trade stands, autojumble and craft marquees where you can have a rummage to find a hidden gem or bargain along the way.

Food & Drink - There’s plenty of food and drink ‘pit stops’ across the showground, a firm favourite is the vintage tea room with the 1940s Radio.com broadcasting a great selection of tunes, Lindy Hop dancers plus regular sets by vintage singer Miss Franny Delight. Miss Franny will delight you with songs from the 1920s through to modern day with a vintage twist.

FREE vintage bus rides - Operating around the perimeter of the show site, and to and from Cirencester Town Centre and Kemble railway station to the show ground connecting with selected First Great Western Trains inc Stroud, Glos and Chelt.

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For further information, please visit: www.glosvintageextravaganza.co.uk