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MCI Says 'GET ON' in National Motorcycle Week - July 2010

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The MCI is saying ' Get On' during National Motorcycle Week 2010 which runs from 18 - 24 July 2010.

As the preparation for National motorcycle Week gets underway we have already had the opportunity to introduce over 7,000 new people to the exciting experience of getting on two-wheels through the national 'Get On' campaign and want to encourage more people to take action during National Motorcycle Week to benefit from this free and unique opportunity.

Those wanting to try a bike or scooter can participate in the event by enjoying a FREE one-hour taster session with a Get On free ride provider in their own local area. By simply visiting the dedicated website in less than 5 minutes a session can be booked to suit your schedule.

The strapline for the event is 'Get 'On - Life is Better on Two Wheels' and this NMW is a fantastic opportunity for more people than ever to get out and about on two-wheels.

People who are already riding, but could be getting more out of their machines, newbies who are thinking about taking the first steps and lapsed riders who have been pondering getting out their leathers again can find out more and get active during National Motorcycle Week

Existing riders have a wealth of opportunities available to them and their machine. We are all frequently guilty of thinking about what we could do, and often don't take action, so this year the Get On campaign will encourage riders to do more with their bikes and their riding skills and persuade non-riders, who have been teetering on getting a licence to actually do it.

Ride to Work Day (21 July) is part of the event and the aims to promote that as well as an enjoyable leisure pursuit riding a bike or scooter has many practical benefits. Some of the important bonuses of riding are bike are that it:

Reduces congestion
Reduces journey times
Reduces the cost of commuting
Reduces pollution

Steve Kenward MCI's CEO said, "National Motorcycle Week is an important week in the motorcycling calendar because it is a fantastic opportunity for the whole motorcycling community to get active and to talk positively to their colleagues, friends and family about two-wheels.

"The MCI encourages people to organise events such as ride-outs, charity runs and biker's BBQs which can be enjoyed by non-riders too.  It is also the time for riders to think about how to get more out of their machine, whether that means planning a biking holiday or taking some training to improve their skills on the road." So this year is the time to GET ON, because life is better on two wheels"

Anyone who is interested in organising an event can find out more information on the MCIA's website

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