The British Motorcyclists Federation have appointed event specialists, the Mulberry Group, as organisers of the BMF’s range of popular motorcycle events.

Starting as from 1^st October 2009, the Mulberry Group will take over the organisation of BMF events from Live Promotions, the BMF’s event contractors since 2007.

BMF Chairman Anna Zee said: “Outsourcing our events back in 2007 was a big move for us and our thanks go to Live Promotions for coming in at a very difficult time for the BMF, but now, after a through review of our requirements, we want to further develop our unique range of events and have decided that the Mulberry Group, (no ‘Here We Go Round The Mulberry Bush’ jokes thank you!), under their Managing Director Martin Chick, himself a keen motorcyclist, are the people to do that.”

For the Mulberry Group, Kawasaki ZZR1400 riding MD, Martin Chick, a motorcyclist for over 30 years, said that he intends to be very hands-on and while he already has several ideas for improvements, wants to undertake a thorough and joint review before implementing any changes.

"We are delighted to have been chosen to manage the BMF events and we look forward to the challenges this will bring,” said Martin. “My passion for and love of motorcycling will be very much at the forefront of the Mulberry Group's approach to the BMF events. "We want to review the entire make-up of the shows, including the sponsorship and exhibitor packages, and intend to create some new and innovative changes which we are confident that both members and the public will benefit from"

Overall responsibility for the shows will rest with Martin Chick with day to day matters being dealt with by the Mulberry events team in conjunction with the BMF’s Assistant Events Manager, Jane Longthorn.