Figures released by Duke Marketing, which operates iomtt.com on behalf of the Isle of Man Government, show visits to the site and its TT Live! service increased to 939,381, up 42% compared with the 2009 TT.

TT Live!, which offered fans the chance to listen to live commentary on the internet while watching sector times and speeds as they happened, attracted 115,739 visits between May 29th and June 13th, an increase of 272% on the 2009 figures. The service, which was free during the 2010 TT, had an average of more than 30,000 users during the races, peaking at 32,399 during the PokerStars Superbike TT.

While the number of visits makes positive reading, it is the numbers of unique users – or different people - which truly shows the rapidly growing popularity of the TT website. The figures for ‘unique users’ show how many individuals came to iomtt.com during the TT, and, in 2010, the number of unique users was 342,944 people, up by 34%.

During the two weeks of the TT, the site had more than 5 million page impressions and data also shows that people were visiting more pages and spending longer compared with previous years on the site. During the festival, TT Live! was used by a total of 69,677 different people.

The UK and Isle of Man accounted for the highest number of the visits, but the top 10 also included the US, Australia and Spain and more than half the visits from America were new visitors to the site.

Duke Managing Director Peter Duke, whose company signed a new multi-year contract to continue running iomtt.com in 2010, said:

“The figures for iomtt.com and TT Live! in 2010 are further evidence of the growing popularity of the Isle of Man TT. To attract almost 1 million visits to the site from nearly 350,000 different people exceeded our highest expectations, and we are very pleased that the website, and especially TT Live!, is contributing so much to the global awareness and popularity of the TT.”

“We redesigned the website ahead of the 2010 TT to incorporate a new look, video content and other improved features. We also provided online commentary and live timings free of charge, and expanded our social networking presence with a dedicated Facebook page and Twitter account, both of which were regularly updated with news from the course and photos through each race day.”

“This commitment from the team at Duke has brought extremely positive feedback from site visitors from all over the world. In just a handful of weeks, our Facebook group has built up more than 16,000 fans and the 34% increase in people using iomtt.com speaks for itself.”

Mr Duke added:

“The Isle of Man TT is a truly international event, and the use of iomtt.com and TT Live! clearly shows that. During the 2010 TT we had visitors from 179 countries and territories – including the Arctic!”
“This is only the first year of our new contract, and the improvements made so far have brought excellent results. We will be building on the 2010 TT to deliver even more for the hundreds of thousands of TT fans, new and old, all over the world through iomtt.com.”

Isle of Man Tourism Political Member Geoff Corkish said:

“These figures are very encouraging and show that the programmes that we have put in place are increasing the global audience and commercial value of the TT. This will provide tangible benefits not only to the event itself but also the Isle of Man as a whole.”