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BMF Launches ‘Rider Active’ Campaigning Initiative

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In a new initiative, ‘Rider Active’, designed to involve all motorcyclists in tackling common issues adversely affecting their motorcycling safety and enjoyment, the BMF has today launched an on-line survey to gather their concerns and from those topics highlighted, construct an action plan to deal with them.

The ‘Rider Active’ initiative follows an impromptu ‘What’s Bugging You?’ survey of visitors to the BMF’s stand at last year’s International Motorcycle Show and triggered the need for a wider survey of rider’s concerns.

The survey captured such a diverse range of concerns that the BMF now wants to break them down into priority order by surveying not only its 80,000 members though direct mailing, but also, through the on-line survey, all interested motorcyclists.

In this way say the BMF, it will not be a top-down project but will involve the BMF’s regional network of representatives too. After collecting riders concerns, guidance and briefings focused on local findings will be available enabling those riders, along with local BMF Regional Representatives, to take action themselves along with any national action taken by the BMF.

Over the year, four major issues will be focussed on as determined by the survey, all of them designed to gather grass roots concerns and involve local riders.

Launched today, the Rider Active survey will also be carried in the BMF’s re-launched Motorcycle Rider magazine published later this month.

Chris Hodder, the BMF’s Government Relations Executive said: “This represents a new way of working for the BMF, empowering local riders and putting the resources of the BMF in their hands. In this way we will be addressing the issues that they really care about.”

For further information and to take part in the survey, riders should log on.

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