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THINK. When will you need a biker...?

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Thousands of bikers are now emerging from winter hibernation and to coincide with the start of the biking season proper, Somerset Road Safety is launching a local Think Bike, Think Biker publicity campaign.

The four-week long “Professionals” campaign will feature actual motorcyclists from Somerset and highlight the work that they each do for the local community, including a fire-fighter, a nurse and a doctor. The hope is that this will cause other road users to look out for moped, scooter and motorcycle riders if they can associate with a real person beneath the crash helmet.

Head of Road Safety for Somerset, Terry Beale, explains; “Research for the Department for Transport has shown that road users who personally know bikers – as friends, relatives, or work colleagues for example, are much more likely to be respectful and watching out for motorcyclists in general. We want to remove the anonymity of motorcyclists and to try and reduce the number of collisions in which they are involved. ‘Sorry Mate, I didn’t see you’, isn’t an excuse when you put someone else in danger; nor is ‘Sorry Mate, I didn’t know you“.

The campaign starts on the 26th of March and will use bus back advertising on Somerset roads, where higher than average numbers of collisions involving bikers have occurred in recent years. It is also timed to follow on from the national ‘Think Bike, Think Biker’ campaign that is using television, radio and outdoor media to highlight the same message.

Free campaign posters are available to any business, college or other organisation in Somerset that wishes to display them. Please contact Jim Newman at Somerset Road Safety on (01823) 423 430 or email [email protected]

For more information about the work of Somerset Road Safety, go to

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