The newly crowned AMA Supercross champion and fan-favourite Ken Roczen will attend this year’s ABR Festival, fresh after winning arguably the world’s biggest prize in off-road motorcycle racing.

Roczen, riding for the Progressive Insurance Suzuki team in the USA, was on the podium 12 times over the course of the campaign, taking five main event wins on his way to the title. The German native has also won an AMA Pro Motocross and FIM World Supercross Championship on RM-Z450 machinery during his career.

Roczen will attend this year’s ABR Festival for the full weekend, and will spend time in the event’s GoPro Arena, as well as riding out on the trails with festival goers on a mix of DR-Z4S and V-Strom machinery. When not riding, he will be present on the Suzuki stand for autographs and to meet and greet fans.

Suzuki GB marketing manager, Jak Tyrrell, said, “It’s great to be able to bring one of the biggest names in off-road motorcycle sport to the biggest off-road motorcycle event in the UK. Not only is Ken Roczen a supercross and motocross champion in his career, he is firmly established as an absolute fan-favourite, and I think we really saw that with the support during this year’s AMA Supercross Championship and the reaction to his title.”

As well as Roczen’s attendance, Suzuki GB will have a fleet of demo machines available for visitors to try on and off-road, including the new DR-Z4S, which will be available to test ride for the first time following its launch last year. Also forming part of Suzuki’s test ride fleet will be the V-Strom 800DE and RE, plus the 1050 versions. The road fleet will feature the GSX-S1000GX+ and GT+ crossover and sports touring models,

Tyrrell added, “The ABR Festival forms a key part of our events calendar every year. First and foremost, it is just a great event to be a part of, with a great vibe and feel to it. It’s also an excellent opportunity to talk to like-minded motorcyclists and get riders to try our new models. We’re looking forward to another excellent weekend.”

The 2026 ABR Festival takes place at Ragley Hall on 26-28 June.

Learn more about Ken Roczen’s championship win, here. Find out more about Suzuki’s adventure range, here.