BMW Motorrad UK and Helmet City have won the much-coveted Best Stand of the Year awards at MCL25.

Show attendees were given the opportunity to vote in three categories: Best Manufacturer Stand, Best Customer Experience, and Best Non-Manufacturer Stand.

BMW Motorrad: Champions for Five Years Running

For the fifth successive year, BMW Motorrad  were crowned Best Manufacturer Stand and Best Customer Experience. Visitors were impressed with the huge variety of bikes that were on display and the way in which they were presented. BMW's vast array of bikes and interactive features, which this year included a rolling road, were a massive attraction for the crowds. That along with the incredibly popular ‘Make Life A Ride’ arena display, where BMW’s team of expert riders were able to show their skill and agility on the specially designed indoor course.

"We are extremely grateful to MCL’s attendees voting BMW Motorrad the Best Manufacturer Stand and Best Customer Experience for 2025", commented Simon Roots, Brand Communications and Partnerships Manager.  

"Our intention is to showcase the very best of BMW Motorrad and we design the stand to ensure that it delivers entertainment, interaction, information and relevance for everyone that spends time with us. We are proud that this commitment has been reflected in the feedback from show attendees. Our sincere thanks go to everyone involved in the planning and delivery of the event, whose contribution made these achievements possible."

Helmet City: Scoop Best Non-Manufacturer Award

Customer service is key, and that’s exactly what secured the Best Non-Manufacturer Stand award for Helmet City, for the fourth time. Staff were friendly, knowledgeable and approachable, according to visitor comments, combined with sales techniques that made customers feel at ease. 

Jennifer Holmes, Managing Director of Helmet City was thrilled with the award and said “We're incredibly proud to receive the Best Non-Manufacturer Stand award for MCL25. Winning for the fourth time is a real testament to the hard work our team puts into creating a stand that connects with riders. A big thank you to our team, the suppliers who supported us and our customers for their continued support”

Early Bird Advanced tickets are on sale now for MCL26 from www.motorcyclelive.co.uk. The show, takes place from 21-29 November at The NEC, Birmingham. Tickets start from as little as £25, it’s the perfect time to secure your spot at the biggest indoor motorcycle show in the UK.