Welcoming Motorrad customers with immediate effect, the Motorrad product range sits within the existing Blackpool BMW Centre, where dedicated Lloyd BMW Motorrad staff will be on hand for new and approved-used bike sales, finance and insurance, parts and garment sales, and all servicing enquiries.

Paulo Alves, Head of BMW Motorrad UK commented: “We are very pleased to be welcoming Lloyd in Blackpool to the BMW Motorrad family. As a current BMW Centre, they are perfectly placed to provide a premium experience to both new and existing BMW Motorrad customers, and are vital to strengthening our presence in the North West of England, in what is a very exciting time to join BMW Motorrad.”

Lloyd Blackpool Head of Business, Mark Powell, said: “We are absolutely thrilled to officially open Lloyd BMW Motorrad Blackpool and bring the full BMW Motorrad experience to riders across Blackpool, the Fylde Coast and beyond. As an authorised BMW Motorrad retailer, our focus is on offering exceptional products, expert advice, and a customer experience that reflects our passion for the brand and the riding community. Whether you’re browsing the latest BMW motorcycles, looking at approved used options, or seeking top-tier servicing and support, our dedicated team is here to support riders at every stage of their journey. We look forward to welcoming both long-time BMW enthusiasts and new riders through our doors.”

Lloyd BMW Motorrad will operate from their existing Blackpool BMW Car Centre, while plans are underway to develop the site and open a separate BMW Motorrad showroom in the near future.

Located at Whitehills Business Park, Lytham St Annes Way, Blackpool, FY4 5PQ, customers can view opening hours and book an appointment at:

www.bmw-motorrad.co.uk/lloyd-blackpool/en/home.html