Ducati and Zaha Hadid Architects joined together in Bologna to brainstorm and exchange ideas over design.

The Italian motorcycle manufacturer is worldwide renowned for its iconic design as well as for its highly technological solutions, so a few representatives of Zaha Hadid Architects, one of the most important and distinctive architecture practices in the world, took the chance of a trip to Emilia-Romagna region to visit the Motor Valley and meet one of the brands that take part in this project that promotes the territory.

Organized by Craq Design Studio, the agency from Bologna that manages the communication of Motor Valley, the introductory meeting gave the chance to these important international companies that base their activity on design and style, to exchange ideas over future trends.

Andrea Ferraresi, Ducati Design Center Director, stated: “It is with great pleasure that we met Zaha Hadid Architects’ representatives from London. We’re always open to cross fertilization between different design sectors. We exchanged ideas over future trends of design in respective fields and discussed the development processes and approaches to creativity”.