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IAM’s tweets make sweet music in the motoring world‏.

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The Institute of Advanced Motorists (IAM) has won the attention of the Sunday Times for its social media work, which has placed the driving and riding charity’s Twitter channel as one of ten best motoring feeds to follow.

The IAM stands alongside the channels of DJ and TV star Chris Evans, motormouth TV presenter Jeremy Clarkson, American actor Jerry Seinfeld and newly appointed Top Gear presenter and journalist Chris Harris as the crème de la crème of motoring tweeters.

The prestigious national Sunday newspaper said: "The road safety charity offers practical advice and sticks up for the motorist — and its Twitter feed has the capacity to make you question your own bad habits behind the wheel."

The IAM’s Twitter page is updated several times a day, highlighting safer driving and riding initiatives from around the world, as well as advice on driving and riding in different situations, like in the dark or rain, on motorways or around roadworks.

It highlights the latest IAM and industry research, news about motoring rule changes, reminders of motoring laws and work carried out by IAM local groups from around the country. The IAM’s Twitter feed also enables like-minded people to connect with each other.

The IAM’s Twitter page has more than 11,000 followers and can be found at @iamgroup.

Sarah Sillars, IAM chief executive officer, said: “Social media is very important for the IAM. Drivers and riders appreciate bite-size pieces of information and are easily able to remember them and put them into practice as they use the road on a day-to-day basis.

“It is also a great way to interact with drivers, bikers, members and anyone passing by. We love to talk with anyone who has an interest in enjoyable and safer driving via social media – long may it continue.”

The Sunday Times survey can be reached here

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