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Charley Boorman and Triumph Motorcycles - A new Ambassadorial role for Charley

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Charley Boorman, renowned adventure motorcyclist, TV presenter and documentary maker has agreed to join Triumph Motorcycles as one of their global ambassadors.

Charley has always been a biker whose garage was filled with a range of brands and styles, even through his memorable TV documentaries, Long Way Round and Long Way Down, were supported by BMW, his love of all thing two wheels is of no secret!Charley Boorman in his Garage

“I’ve always seen change as a good thing. Sometimes it’s not easy to change, but afterwards you see the benefits. I’ve had a great time working with BMW over the years and the Long Way documentaries have been a massively positive part of my life. Change is good, it’s refreshing and we all need to do it as we open our minds up to new ideas and new horizons.”

Charleys involvement with the UK 'retro' motorcycle genre, his enthusiasm for the Distinguished Gentleman’s Motorcycle Ride and his association with the new hipster motorcycle emporium based in London – The Bike Shed, has shown that Boorman is not a one brand player, yet open to all things bike, from adventure touring to cruisers and sports to modern classics.

“I’m so excited with the Triumph range of bikes. I love the retro look of their modern classics, especially the Thruxton with it’s café racer history. I’ve always said you should have a bike for each mood – I think Triumph have it covered! Oh, and hey, the whole ‘it’s British’ thing is pretty cool as we see historic British bike brands in the ascendance. I haven’t forgotten my adventure roots and so I’m desperate to try out the new Triumph Explorer on my 2016 adventure rides in Australia and South America.”

Charley Boorman - Triumph MotorcycleTriumph added: “We are delighted to have Charley on board as a member of the team. It's great to be working with such a passionate, enthusiastic and experienced biker as one of our global ambassadors. We look forward to many exciting adventures together.”

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  1. Jack Byers

    I came to like Charley, thru the M/C adventures flicks. I think he is a fine person to represent Triumph, and "US" who ride them.

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