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This is Black, Ducati storytelling changes shape

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It is time to tell a new story for Ducati. The story about to begin is refined, elegant and mysterious. And it is heading towards a new universe, as yet unexplored by the Company. A universe which will come to life on November 16, the date we will finally unveil all the innovations ready for 2016.

The story begins with a project called “This is Black” and is developed across three different forms of expression: a multimedia installation, video mapping and two unpublished musical tracks. The project kicks off locally: as part of the Bologna Design Week (from 30 September to 3 October) and at the international electronic music and digital arts event, roBOt Festival (Bologna, 7 to 10 October).

A new story to tell, which can be followed on the website and on our social channels: Facebook, Twitter and Instagram. Fans can join the conversation regarding the new story using the #xducati hashtag.

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