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IAM encourages bikers to claim their free taste of advanced riding as part of major safety giveaway

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In an effort to encourage bikers to take their skills to the next level, the Institute of Advanced Motorists (IAM) is launching its biggest ever giveaway promotion in England and Wales geared exclusively to bikers.

Any bike licence holder will be entitled to a free one hour taster session with an IAM qualified instructor in one of 12 locations around England and Wales.

The taster sessions are part of the IAM’s ongoing goal to improve the riding and driving standards of road users across the country and cut the numbers of those killed and seriously injured on our roads.

The IAM also wants riders to enjoy their riding more as a result of gaining those extra skills.

But anyone wanting to take advantage of the taster sessions, normally worth £45 a person, needs to move fast – they must be booked by the end of September.

To take advantage of the free sessions visit the webpage     

Sarah Sillars, IAM chief executive officer, said: “This is also a great opportunity for people to do something they have no doubt been putting off for a long time. Everyone gets into a few bad habits in their riding over the months and years, and this is the perfect opportunity to put that right.

“The free taster is an enjoyable low-pressure way of sharpening up those skills, pointing out any areas that need attention, and perhaps pave the way for taking part in one of our other courses.

“This is an unprecedented opportunity for riders, wherever they are in the country, to get a very valuable taster session by an acknowledged expert in the field.”

Running alongside the IAM’s taster session giveaway, the charity is also encouraging bikers to share their love of riding as part of its #BikeMoments promotion on social media.

Riders are asked to share their unforgettable bike memories on the page or on Twitter using the hashtag #BikeMoments.

Anyone taking part has the chance to win free tickets to this year’s Motorcycle Live show at the Birmingham NEC between 28 November and 6 December.

Motorcycle Live promises to be a must-see for bike enthusiasts, with more than 30 manufacturers revealing their 2016 bikes for the first time and a host of celebrities expected to attend.

Sarah Sillars, IAM chief executive officer, said: “The campaign #BikeMoments aims to showcase the joy of riding and the fantastic memories it brings, and encourage motorcyclists to discover new advanced riding techniques as a way to ensure even more unforgettable bike memories.”

As well as the webpage you can also book your free taster session on our central hotline number: 0300 303 1134.

IAM encourages bikers to claim their free taste of advanced riding as part


The IAM is the UK’s largest independent road safety charity, dedicated to improving standards and safety in driving and motorcycling. The commercial division of the IAM operates through its occupational driver training company IAM Drive & Survive. The IAM has more than 200 local volunteer groups and over 90,000 members in the UK and Ireland. It is best known for the advanced driving test and the advanced driving and motorcycling courses. Its policy and research division offers advice and expertise on road safety. 

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