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FIAMM OFFICIAL SPONSOR OF THE ALTHEA RACING TEAM

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FOR SUPERBIKE AND SUPERSTOCK 1000 CHAMPIONSHIPS

2015 - 2016

 

The partnership with the Althea Racing Team presented in the Montecchio Maggiore headquarters

FIAMM top management, the pilots, and the Althea Racing General Manager all present.

Montecchio Maggiore, 30 January 2015 – The partnership between FIAMM, the leading company in the automotive component sector and energy systems, and the Althea Racing Team, a prestigious Italian motorcycling team and four-time winner of the Superbike and Superstock World Championships, was presented to the press.

FIAMM will be the official sponsor of the Althea Racing Team for the 2015 -2016 seasons, both in the Fim World Championship Superbike and in the Fim Cup Superstock 1000.

Superbike-class riders Matteo Baiocco and Nicolas Terol, as well as Superstock 1000-class riders Raffaele De Rosa and Luca Salvadori were also present at the event. The former are veterans of the Jerez de la Frontera test, where they obtained excellent results in view of the first race of the season to be held on Phillip Island next 22 February.

The event conducted by sports journalists Giovanni di Pillo and Gian Luca dall’Ara was also attended by FIAMM CEO, Stefano Dolcetta, FIAMM Executive Vice President Market & Product Reserve & Mobility Power Solutions, Nicolò Gasparin, and Althea Racing Team patron, Genesio Bevilacqua.

FIAMM will sponsor the Althea Team and its brand will be present on the motorbike fairing, on the riders' racing suits and their clothing, on the team vehicles used for transport, on the outside walls of the box and Hospitality booth, and on everything regarding communications.

“FIAMM has always believed in motorsports as a vehicle for promoting its brand and image in both Italian and foreign markets,” affirms Stefano Dolcetta, CEO of FIAMM.

“I remember our commitment during the 1980’s and ‘90s in the Formula One of Ayrton Senna, Alain Prost, and Michele Alboreto, but even the epic deeds of the Group B Rallies where Audi, Lancia, and the Superbike competed with the reds of Borgo Panigale, winning on circuits worldwide. More recently, we sponsored Peugeot, the multi-champion of Italia Rally, and supported the Ferrari Challenge."

In light of this constant interest in the world of racing motorcycles, two years ago FIAMM decided to invest in becoming a leader of the motor sports.

“For us, Superbike represents the ultimate vehicle,” explains Nicolò Gasparin, FIAMM Executive Vice President Market & Product Reserve & Mobility Power Solutions, “above all since this type of motorcycle derives from the series and is therefore very similar to products that the public can buy and equip with FIAMM products.

We made contact with Althea as soon as 2012 and today we firmly believe in the Team’s potential.”

"I am truly grateful for the trust that FIAMM has placed in our team,” shares Genesio Bevilacqua, General Manager of Althea, “and I am honoured to bring to the track an Italian brand that has accompanied so many riders and teams in its long history.

The FIAMM Group, founded in 1942, produces and distributes accumulators for automobile ignitions and industrial use (UPS, energy reserves) and acoustic signals (automobile horns and sirens). The group is now present in 60 countries with about 3300 employees worldwide and about 1200 in Italy. The 2014 turnover amounted to a value of 560 million Euro. The main markets served are Italy (26%) and the rest of Europe (51%), where direct sales to auto manufacturers (BMW, Fiat-Chrysler, Ford, Mercedes, GM-Opel, PSA, Renault-Nissan, Toyota, Volkswagen, Jaguar, Ferrari, Maserati) represent about 30% of the turnover.

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