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Michelin launches European treasure hunt

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5 weeks to find the brand new roadster fitted with MICHELIN Pilot Road 4 tyres hidden somewhere in Europe.

Michelin, in partnership with the agency Stratégie One, recently launched a Europe-wide treasure hunt that will last until the middle of the summer. Every Friday, at the same time for five weeks, Michelin will post clues on a special website to indicate where the motorcycle with the MICHELIN Pilot Road 4 tyres is hidden. Follow the clues to get your hands on the roadster first! 

Introduced in 2014, the MICHELIN Pilot Road 4 on-road tyre is available in Standard, GT and Trail versions and covers most categories of road motorcycles of more than 600cc. 

The new tyre brakes 17%* shorter on wet roads than its closest competitor and delivers 20%** more total mileage than its predecessor. The MICHELIN Pilot Road 4 is a tangible reflection of the MICHELIN Total Performance strategy, which is designed to drive continuous, simultaneous improvement in several areas of tyre performance.

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*Braking tests conducted on wet and slippery surfaces in July 2013 by the DEKRA Test Center, an independent testing company.
** In-house tests conducted in 2013.

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