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New Monster 821 features in the Monster Wall competition at World Ducati Week 2014

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• Ducati to celebrate the brand new Monster 821 at the World Ducati Week in July
• In order to celebrate it best, Ducati calls out to all Monster enthusiasts to share their stories through the Monster Wall competition launched online
• Canon to partner Ducati at WDW in the Monster Wall initiative

Borgo Panigale (Bologna), 05 June, 2014 – Ducati has a selection of exciting initiatives in store for the World Ducati Week to be held at the Misano World Circuit “Marco Simoncelli” from 18-20 July. Special attention will be dedicated to the recently launched Monster 821 which brings to life all the original values associated with the Monster range of naked motorcycles spanning two decades.

In the limelight since its announcement at the end of May, the new Monster 821 is a stylish mix of minimalist Italian design and punchy performance, able to seduce resolute Monsteristi as well as newcomers in search of a motorcycle with temperament, agility and ergonomics for maximum riding pleasure. Powered by the lively 821cc twin-cylinder 112hp Testastretta 11° engine, the new Monster 821 also incorporates a host of Ducati’s latest technological features to provide easy handling and a reassuring feeling of control and ergonomic comfort for both rider and passenger.

In view of the Monster’s magnetic appeal to motorcycling enthusiasts, customisation professionals, photographers and even stylists, Ducati has decided to launch an initiative which will celebrate the new Monster 821 and culminate in a motorcycling lifestyle moment at the World Ducati Week in July.

Monster goes beyond the motorcycle itself, it brings people together, it inspires the people that design motorcycles and those who admire the values a Monster embodies. This is what the Monster Wall is for. A huge wall which will be erected at the Misano Circuit and covered with the most inspiring 821 pictures, texts or video frames that Ducati enthusiasts can upload via the web. The Monster through the eyes of the Monsteristi around the world.

By accessing the “Monster Tales” site, people can upload photographs, stories or videos of their Monsters to express their personal experiences. Everyone visiting the platform will have a chance to vote for an entry by clicking the Like button and the top 821 entries will automatically feature on the Monster Wall during WDW2014.

More Monster than ever, the new Monster 821 will certainly inspire the global community and the five most representative entries will receive a free pass (rider and passenger) to the World Ducati Week. The best of the five will also receive a hotel package for the WDW weekend. Canon who is partnering Ducati in this initiative will also award the best contribution in terms of artistic excellence and relevance to the Monster theme with a Canon EOS 700D .

Powered by Canon, the Monster Wall is just one of the many initiatives Canon and Ducati have in store for the World Ducati Week in July. Participants in the Monster Wall competition can already upload their content to the Monster Tales platform. Full regulations are available online and the closing date for entries is 30 June, 2014.

All World Ducati Week 2014

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