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· Museum sees a 246% increase in visitors following re-launch last month

· Educational visits up 77%

· Increase heralded as an “encouraging result” for the West Country economy

Haynes International Motor Museum has announced an impressive 246% increase in its visitor numbers since its re-launch last month (period 16 April-21 May 2014) – a record in its history. It has also reported a 77% year on year increase in the number of educational visits.

The Museum, which has a collection of over 400 of some of the greatest cars and motorcycles from around the world, last month saw over 500 guests come to see Culture Minister Ed Vaizey MP open the brand new facility and praise it for the prominent role it plays in the Somerset and West Country economy.

The £5 million project included the creation of three new exhibitions halls, modernisation of three other halls, creation of Haynes Motorland for children, the development of new function room facilities, new shop, café and entrance foyer and also included the introduction of new interactive exhibits.

Marc Haynes, Managing Director of Haynes International Motor Museum, said: “We are delighted to have welcomed such an increase in visitors over the last month since our re-opening. This is fantastic news for us and importantly also for the local economy, particularly after a difficult winter when the region was devastated by flooding. All our facilities are fully operational and we look forward to further establishing ourselves as a gateway destination for tourism in the region.

We are also pleased to see the uplift in visitors for educational reasons. As an educational charitable trust, we have always prided ourselves on providing a fun experience, yet one where visitors can discover the evolution of the car and engineering through the generations, encouraging the young to take an interest in our heritage in an authentic interactive way. Our family friendly exhibits and the new ‘paint a car’ are proving to be particularly popular with our younger – and some of our older! – guests.”

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