Automotive industry charity, Ben, today reveals that a former car valuer turned performance poet, John Cassidy from Nottingham, has released his debut book of automotive-inspired poetry, parody and satire, following a transformative coaching journey.

John, a talented writer and performer who is also neurodivergent, walked away from a dealership career in late 2024 after recognising his heart was no longer in it. Feeling increasingly detached and overwhelmed, he reached out to Ben for coaching at a pivotal moment in his life.

Now known as The Car Showroom Poet, John’s new book marks a remarkable personal and professional rebirth, enabled by Ben’s tailored support. Through six coaching sessions, he gained the structure, belief and clarity needed to bring his creative ambitions to life. He was then able to break down overwhelming goals into manageable steps, completing a book manuscript and also prepared his one‑man show at the Edinburgh Fringe Festival 2025.

The book, now on sale through Amazon, blends reflective memoir, poetry, parody, satire and the lived experience of working in the automotive industry.

John said: “Reaching out to Ben felt like someone finally saw me and understood that my journey, although unconventional, was valid. Coaching helped me break my ambitions of writing a book into bite‑sized steps, turning inner chaos into real progress.

“By the time we finished my final coaching session, I held a completed manuscript in my hands, ready for publishing. The process helped me refine my writing and helped me believe in myself - that I am a writer. My book is truly unique and will appeal to car and poetry enthusiasts, but it also straddles memoir, songwriting, media and comedy. I would recommend Ben’s coaching to anyone in the industry who feels stuck in their personal or professional lives - it truly changed my life.”

To read and watch John’s full story, visit www.ben.org.uk/johncstory.

Ben’s free and confidential coaching service is open to anyone who works or has worked in the UK automotive industry. For more information, visit www.ben.org.uk/lifecoaching.

To purchase your copy of The Car Showroom Poet book, visit: https://www.amazon.co.uk/gp/product/1806233428

The National Motorcycle Museum is proud to host a very special one-day event celebrating the next chapter of The Motorbike Show — the UK’s best-loved motorcycle TV series — on Sunday 14th September 2025.

Whether you're a lifelong fan of the show or just discovering it for the first time, this exclusive launch event is your chance to meet the stars, hear what’s coming next, and experience the magic of British motorcycling culture up close.

What’s Happening on the Day?

Join presenter Henry Cole, engineering genius Allen Millyard, and custom bike stylist Guy ‘Skid’ Willison as they lift the lid on the future of the series. With live Q&A sessions, behind-the-scenes insights, and a main stage show at lunchtime, this event promises a full day of entertainment and engagement for fans of the show and motorcycle enthusiasts alike.

Expect:

· Meet & Greet Opportunities with the stars of the show

· Exclusive insights into the show’s brand-new direction

· Live on-stage content with Henry, Allen, and Guy

· A fun, informal atmosphere at one of the UK’s most iconic motorcycle venues

Key Visitor Info:

Free Entry – no ticket required Free Parking – for both cars and motorcycles 50% off entry to the Museum collection on the day

Museum Open: 8:30am – 5:30pm

It’s the perfect opportunity to enjoy the Museum, celebrate one of the UK’s most iconic motorcycle shows, and be part of something truly exciting as The Motorbike Show heads into its next chapter.

www.nationalmotorcyclemuseum.co.uk

National Motorcycle Museum, Coventry Road, Bickenhill, Solihull, B92 0EJ

Sunday 14th September 2025 | FREE ENTRY

Whether getting your ride prepped for a summer adventure, doing some much-needed maintenance to keep things running smoothly, or you just enjoy tinkering, Riderr offer a wide range of accessories to make sure you’ve got all the essentials covered. 

The DR1VR show is returning to the British Motor Museum on Sunday 14 September for its third consecutive year! Visitors can once again enjoy a relaxed day out with live music whilst admiring hundreds of modified cars, including modern and classic stance, track builds, and timeless classics. The first two shows have featured hundreds of the UK & Europe’s finest inspired builds, and many more are expected this year due to its popularity.

Since 2017, DR1VR has been dedicated to producing automotive lifestyle accessories and media focusing on the modified, drift and racing car communities. They have built an ethos of 'respect every build', regardless of how customised the car is, whether it is bagged or on coilovers, wrapped or painted – every vehicle has value. As with the last two years, all show vehicles must be pre-selected and approved before being entered into the show.

Tom Caren, Shows Manager at the British Motor Museum, said, “It’s great to see the DR1VR show is returning to the Museum for its third year. This show is the place to be for all motoring enthusiasts! Visitors do not need to turn up in a custom vehicle; they can simply visit the show displays and Museum buildings and take in hundreds of these fantastic, modified cars!”

Visitors and exhibitors can also enjoy exploring over 400 historic British cars across the Museum and Collections Centre, as entry is included with the Show ticket. Exhibitor tickets are just £12, including entry for the driver and their car. Passenger tickets are available for exhibitors at a special discounted rate of £12 per adult and £9 per child, so you can bring the whole family along! Visitor show tickets cost £17 per adult, £9 per child, £15 per concession and £46 for a family of 4.

To find out more about the British Motor Museum & the DR1VR Show, please call 01926 895300 or visit www.britishmotormuseum.co.uk/whats-on/dr1vr-show