The British Motor Museum has been shortlisted as a finalist in the prestigious West Midlands Tourism Awards 2026. The Museum has been nominated for an award in the Large Visitor Attraction category and will find out if it has won this highly coveted award at a special ceremony in early 2026.  Forty of the region’s best visitor-facing businesses have been shortlisted across 14 different categories.

Now in their sixth year, the West Midlands Tourism Awards celebrate the region’s best accommodation; business, cultural and sporting event venues; food and drink settings; and visitor and heritage attractions. They are organised and funded by the West Midlands Growth Company, which leads the region’s Destination Development Partnership. Regional winners will automatically feed up to the national VisitEngland Awards for Excellence, which champions the best in England’s tourism industry each summer.

Stephen Laing, Head of Collections & Engagement at the British Motor Museum said, “We are delighted to be shortlisted as a finalist in the Large Visitor Attraction category, which is a brilliant testimony and recognition of the entire team’s hard work. 2025 has been a fantastic year for the Museum with the opening of The Rubery Owen Gallery, Beep-Beep, Yeah! and new events like the Summer of Senses laying the groundwork for exciting developments in the future. To win this award would be the icing on the cake and we look forward to hearing the result early next year!”

Andrew Lovett OBE, Chair of the West Midlands Tourism & Hospitality Advisory Board, said: “The West Midlands Tourism Awards is one of my favourite dates in the diary – an opportunity each year to celebrate and honour the best people and businesses, which make visiting our great region so memorable. Awards provide a big boost to businesses in a competitive market where economic headwinds can be substantial. I congratulate every one of this year’s shortlisted venues – including those running our fantastic independent tourism businesses – and wish them every success on the night.”

For more information about the West Midlands Tourism Awards visit http://westmidlandstourismawards.com/ To find out more about the British Motor Museum please visit www.britishmotormuseum.co.uk

0. Four automotive apprentices win once-in-a-lifetime experience to drive 1904 Thornycroft Tourer – in the world’s longest-running motoring event – later this year.
1. Competition launched by SMMT and British Motor Museum to celebrate industry’s latest generation of apprenticeship talent – with winners from Aston Martin Works, Bentley, Caterpillar and JLR.
2. Competition reflects how far automotive skills and technology have travelled in past century – from early petrol engines to the latest zero emission cars.

Four talented automotive apprentices have won a once-in-a-lifetime chance to drive a 121-year-old car in the Veteran Car Run, the world’s longest-running motoring event, later this year.

The rare opportunity to get out on UK roads behind the wheel of a 1904 Thornycroft Tourer follows a competition launched by the Society of Motor Manufacturers and Traders (SMMT) in partnership with the British Motor Museum to mark National Apprenticeship Week, with ambitious apprentices sharing personal stories of how automotive heritage has inspired them to pursue a dream career in the sector.¹

The winning four – Matthew Cresswell, Product Design & Development Engineer Apprentice at Caterpillar; Matt Ferley, Panel Shop Apprentice at Aston Martin Works; Connor Heath, Applied Professional Engineering Apprentice at JLR; and Sophie Reynolds, Project Management Apprentice at Bentley – represent a new generation of talent getting to grips with the industry’s very latest skills while understanding the role of past innovation in the UK automotive industry’s success.

The Basingstoke-built Tourer was a cutting-edge innovation upon its debut in 1904, fitted with a prop shaft instead of a chain drive to enhance its smoothness, helping it finish first in the Veteran Car Run – previously called the Commemoration Run – on several occasions prior to the Second World War.² More than a century on, technological innovation remains at the core of the industry, with new vehicles now powered by different energy sources, with more than 130 car models now available as zero emission.³

While there are more than one million electric cars currently on the road in the UK,⁴ there are just two examples of the Tourer – making it a prized possession in the British Motor Museum’s collection.

The apprentices now have the chance to learn how to drive the Tourer and its Edwardian-era transmission, steering and braking systems with a visit to the British Motor Museum, before they embark on the 60-mile London to Brighton run on 2 November.

Stephen Laing, British Motor Museum’s Head of Collections & Engagement, said, “Cars like the Thornycroft represent an era of rapid change in the early 1900s, employing the brightest of minds to design, build and sell the latest in technology, the motor car. How history repeats itself! We’re delighted that some of 2025’s top-level apprentices will be joining us on the unique experience that is the Veteran Car Run.”

Mike Hawes, SMMT Chief Executive, said, “What’s considered cutting-edge technology has changed dramatically over the past century – with zero emission cars now a familiar sight on our roads, and vehicles that may not even require a human driver likely to arrive soon. What has stayed constant, however, is the automotive industry’s boundless capacity for innovation, driven by a talented and passionate workforce. It is immensely inspiring to see a new generation of apprentices embrace the challenges facing the industry but also retain a keen interest in its illustrious British history.”

Apprenticeships are a crucial recruitment path for automotive employers seeking to gain raw talent and add in-demand skills to their workforce, particularly given the rapid pace of technological development, with more than 3,200 people having started an apprenticeship in the past two years alone.⁶

Veteran cars, meanwhile, defined by the Veteran Car Run as those dated before 1905, (see note 5 below) remain a thriving part of the UK automotive landscape, with hundreds of historic models set to join the 123rd edition of the prestigious event this year. The Run began in November 1897 to celebrate the Light Locomotives on the Highway Act, passed the year before, which raised the speed limit for light vehicles from 4mph to 14mph – an early example of how legislative change can unlock innovation such as that seen in the Thornycroft Tourer, and in the years that followed.

Today, Ben is inviting its automotive family to get ready and spread festive cheer by signing up to Christmas Jumper Day and sending Ben Christmas cards, which raise vital funds in support of those struggling or in crisis.

Ben is cranking up festivities this winter by inviting the whole automotive community to get involved in its Christmas Jumper Day on Friday 12 December, or any day that month. Participants simply sign up, wear their most dazzling (or delightfully dreadful) Christmas jumper, round up colleagues and collect a £3 donation per person - the cost of a coffee. It’s the perfect opportunity to get together, have some festive fun and spark change for industry colleagues facing hardship.

For over 35 years, Ben has also been selling its unique, motor-themed Christmas cards, some of which are designed by renowned motoring artist, Richard Wheatland. There is a new automotive design for 2025 to appeal to avid Wheatland collectors and new buyers alike. In addition, Ben’s shop is selling e-cards and Christmas essentials like wrapping paper and tags.

Support Ben this Christmas

• Get involved in Christmas Jumper Day: click here
• Buy Ben’s cards and Christmas essentials: click here

Cost-of-living pressures continue to bite and, this winter, there will be many families worried about keeping the roof over their heads, heat in their homes and putting food on the table. By donning a festive knit on Christmas Jumper Day and sending Ben Christmas cards, you will be spreading festive cheer while giving hope to those struggling in our automotive family. Funds raised will also bring gifts to go under the tree and put smiles on faces this Christmas.

Matt Wigginton, Director of Growth & Development, said: “We can’t wait to start the festivities and we hope our whole automotive family will get involved! Why not turn your office into a festive spectacle for the day; run a competition for the tackiest jumper or ‘most creative knit selfie’; or raffle a Ben bear to raise vital funds. Christmas Jumper Day is such an easy one to get involved in and it helps everyone to get into the festive spirit.

“Also, by sending Ben Christmas cards, you’re raising awareness about Ben, as well as raising funds. Fundraising has never been more important for us - it’s still really tough out there and thousands of people in our automotive family urgently need us. Together, we can make a life-changing, often life-saving, difference to the lives of our automotive family so please get involved today.”

Ben also wants to ensure automotive people know they can turn to Ben if they need support.

The charity is here for automotive industry people this winter so if you work, or have worked, in the automotive industry we urge you to get in touch now if you’re at breaking point via our free and confidential helpline. Don't suffer in silence, contact our helpline: 08081 311 333 or use our webchat at www.ben.org.uk.

When any member of our automotive family is struggling or in crisis, we all rally to support them.

This year ‘Jaguars at Gaydon’ will celebrate 50 years of the Jaguar XJS when it takes place at the British Motor Museum on Sunday 21 September. The event, which is a friendly and informal gathering for Jaguar fans, is not restricted to members of Jaguar clubs, or Jaguar owners. Now in its sixth year, this special show is organised in partnership between the Jaguar Daimler Heritage Trust (JDHT) and the British Motor Museum.

This year the show is proud to be partnering once again with the Jaguar Drivers Club to host the Champion of Champions Concours. Hundreds of Jaguar and Daimler enthusiasts will have the unique opportunity to witness the ultimate Concours. The cars will arrive on Saturday 20 September, and will be stored in the Collections Centre. Judging will be held on the morning of the event, with the winners announced at 2pm.

For the first time at this event a limited number of visitors can gain access to the Jaguar Land Rover test track at Gaydon for some chaperoned laps (additional fees will apply). Visitors can choose to participate in their own vehicles or as passengers in several very special cars from the Jaguar Daimler Heritage Trust collection.

Visitors can also see more JDHT exhibits in the Collections Centre, including a few rarely seen variants on display, along with cars within the dedicated Jaguar Zone inside the Main Museum building. 

Tom Caren, Show Manager at the British Motor Museum, stated, “Even if you don't own a Jaguar yourself, this is a great opportunity to check out all the big cats that we will have on display at this friendly and informal gathering! Whether you’re a member of one of the Clubs or not, you’re welcome to come along and help us celebrate this key anniversary of the Jaguar XJS!”

Vehicle display is just £12, which includes entry to display a vehicle and admission for the driver. Show tickets cost £17 per adult, £9 per child, £15 per concession and £46 for a family of 4. All tickets must be pre-booked and include entry to the Museum and the Jaguar Daimler Heritage Trust Collection.

For more information about the ‘Jaguars at Gaydon’ Show, please call 01926 895300, or visit the website at www.britishmotormuseum.co.uk/whats-on/jaguars-at-gaydon

Long-distance motorcycle trips are as much about the stops as they are about the ride itself. The thrill of open roads is heightened when you plan meaningful pauses to enjoy scenic viewpoints, historic landmarks, cultural hotspots, or unique local experiences. Every journey offers opportunities to combine adventure with discovery, making each mile more memorable. For motorcyclists, thinking ahead about where to stop ensures the trip is filled with unforgettable sights and experiences.  

Scenic Viewpoints and Landscapes

One of the top priorities for any long-haul ride is to take in the natural beauty along the route. Mountain passes, coastal roads, and rolling hills provide perfect opportunities to pause and enjoy panoramic views. Stops at famous outlooks, like the North Coast 500 in Scotland or the cliffs along Ireland’s Wild Atlantic Way, allow riders to capture photos, stretch their legs, and simply take in the vistas. Even a quiet country lane can reveal hidden natural beauty, making spontaneous stops just as rewarding as the planned ones.

Iconic Landmarks and Historic Sites

No road trip is complete without visiting landmarks that give a sense of history and culture. Castles, abbeys, and medieval towns in the UK offer fascinating detours for riders. Edinburgh Castle, Stonehenge, and Wales’ Pembroke Castle are perfect examples where you can take a break from riding, explore the site, and even enjoy a local café or picnic area. Stopping at these landmarks adds depth to the journey, giving riders the chance to learn more about the places they pass through.

Sports Events Along the Route

For sports fans, timing a trip to coincide with a live game can be an unforgettable experience. Stopping at a football match, rugby game, or horse racing event along your route offers a lively and thrilling break from riding. Many riders enjoy getting even more involved by placing a small wager on their favourite teams while at the venue, adding an extra layer of excitement to the experience. Punters in the UK often opt to wager online at bookmakers not on GamStop, because these platforms operate outside of the UK’s tough rules and offer bettors more flexibility and easier access to a wide range of markets. Beyond easy access and variety, these sites often boast lucrative bonus offers that punters can use to stretch their budget. Experiencing a match live while on the road creates memories and stories that last long after the trip ends.

Local Restaurants and Culinary Experiences

Part of the fun of a road trip is sampling local cuisine. Planning stops at restaurants you’ve always wanted to try—or discovering hidden gems along the way—turns mealtime into a highlight of the journey. From seaside fish and chips to countryside pubs offering hearty meals, taking the time to enjoy local flavours enhances the overall experience. Even a brief coffee or snack stop at a charming café can be a memorable part of the ride.

Natural Wonders and National Parks

Long rides are an excellent excuse to explore national parks and protected landscapes. Stopping at waterfalls, lakes, or forested trails gives motorcyclists the chance to reconnect with nature. Parks like Snowdonia, the Lake District, or the Cairngorms not only provide scenic roads but also walking paths, viewpoints, and picnic spots. These natural stops give riders a break from the engine noise and offer a refreshing way to recharge before continuing the journey.

Cultural and Local Experiences

Beyond landmarks and scenery, taking time to engage with the local environment can turn a simple stop into a memorable adventure. Farmers’ markets like Borough Market in London or the Stow-on-the-Wold market in the Cotswolds provide opportunities to sample fresh produce and artisanal goods. Artisan fairs and local craft markets showcase unique creations, while small community events often feature music, performances, or hands-on workshops. Even casual interactions at a roadside café serving a regional speciality, or chatting with a stallholder at a village market, can enrich the journey, offering insight into local traditions and lifestyles that you might miss by sticking solely to the road.

Hidden Gems and Off-the-Beaten-Path Stops

While famous sights are always worth visiting, the real treasures often lie off the beaten path. Secluded beaches, quiet woodland paths, unusual roadside attractions, or small villages can provide unique experiences and unexpected memories. Riders who embrace these hidden gems often discover quieter, more personal moments of adventure, away from crowds and standard tourist stops.

Conclusion

Long-distance motorcycle trips are about more than just riding—they’re about experiencing the world along the way. Stopping at scenic viewpoints, iconic landmarks, national parks, local restaurants, sports events, and hidden gems ensures that each journey is rich with variety and excitement. From catching a live game to tasting local cuisine, each pause adds a memorable layer to the adventure. Thoughtful planning, combined with the freedom to explore spontaneously, transforms every road trip into an unforgettable series of experiences, making both the ride and the stops equally rewarding.

Image

Man sitting on the motorcycle photo – Free Motorcycle Image on Unsplash

article supplied