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Royal Enfield announces its summer 2025 calendar packed with customer ride out opportunities with new events announced across the UK. 
Riders are invited to discover the current Royal Enfield model range at various riding events, including four Royal Enfield Demo Day rides, known as RED Days, at various locations across the UK in July and August, as well as the upcoming Women in Moto weekender, a Royal Enfield Owners Club Rally with the Himalayan 450 in Wales, and the next Journey, Destination, Memories event to take place in Norwich.
These events provide riders with even more opportunities to experience the current model range in the UK, with the one-of-a-kind community spirit that the Royal Enfield Riders Club is known for.
Royal Enfield Demo Days
The popular Royal Enfield Demo Days (RED Days) continue into summer 2025, with upcoming dates announced across July and August that will feature the entire Royal Enfield 2025 lineup for riders to test.
Riders should be sure to book in advance to avoid disappointment, and to secure their slot with the motorcycle of their choice.
Saturday, July 19 2025 - RED Days @ REVOLUTIONS
Bute House, Arran Road, Perth, PH1 3DZ
Book your slot here.
Saturday, July 26 2025 - RED Days @ EDDY’S MOTO
Unit 1&2, Guardian park, Tadcaster LS24 9SG
Book your slot here.
Saturday, August 9 2025 - RED Days @ CREWE MOTORCYCLE CENTRE
136-146 West St, Crewe CW1 3HQ
Book your slot here.
Sunday, August 24, 2025 - RED Days @ MIDWEST MOTO
Business Park, Ribbesford Rd, Stourport-on-Severn DY13 0TF
Book your slot here.
Women in Moto
The annual Women in Moto show, now on its fifth iteration, is set to take place on 16-17th August 2025 at Uttoxeter Racecourse, inviting the entire motorcycling community to get together and immerse themselves in all things moto, including test rides on the latest Royal Enfield range.
This is a weekend celebrating the incredible women in motorcycling, with inspirational speakers and panel talks from the women winning races to extraordinary solo tourers, workshops to get hands on, and plenty of riding opportunities for riders of all levels.
Find out more here.
Royal Enfield Owners Club Rally
Converging at Baskerville Hall in Wales from 15th-17th August 2025, the Royal Enfield Owners Club is set for a weekend exploring the 100 acres of surrounding forests & fields on the Himalayan 450.
Other Royal Enfield motorcycles will be available for test rides, with the Owners Club keeping numbers limited to around 200 to ensure equal opportunities for everyone in attendance.
From Thursday arrivals, there will be a full programme of activities on Friday and Saturday, Royal Enfield-related activities include:
• Hot & Cold! A presentation of Bill Grigg’s Royal Enfield adventures in Iceland and Morocco
• Basic off-road tuition sessions – Royal Enfield Himalayans provided
• Group ride-outs and route maps for suggested DIY rides
• Guided Trail Ride
• Have a ride on an old classic Royal Enfield
• Bike Judging
Cost: Free to Royal Enfield Owners Club (REOC) members and £10 for non-members (refundable if you join the REOC during the weekend).
Find out more here.
JDM - Wings and Wheels, Moonraker Motorcycles
Following the huge success of the initial ‘Journey, Destination, Memories’ ride at CooperB Motorcycles, the next JDM event has been confirmed at Wings & Wheels at Felthorpe Airfield on Tuesday 12th August, riding out from Moonraker Motorcycles in Norwich.
No booking is needed in advance, just turn up ready to depart from Moonraker’s at 6:00pm sharp. It’ll be a huge community ride out to celebrate the 40th Anniversary of Moonraker Motorcycles - with food and drink by Zaks (Norwich’s American diner of choice).
Not one to be missed!
Find out more here.
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The British Motor Museum is to launch a brand-new sound-based exhibition ‘Beep-Beep, Yeah!’ which will open on 18 July and run until spring 2026 in the new Rubery Owen Gallery. The centrepiece of this exciting exhibition is a Rolls-Royce once owned by music legend, John Lennon! 
From the favourite tunes we play when we’re driving, to the songs that were inspired by motoring cities; push button radios to streaming podcasts; the sensation of our favourite engine noises to the quietness of modern cars; sound, music and the motor car have always had an emotional connection. Beep-Beep, Yeah!: The Sounds and Songs of the Motor Car explores this connection from the engine rumble to the rhythm of our favourite tune and examines why the sounds we listen to in our cars can influence the way we drive.
Visitors can immerse themselves in the sound experience through a range of interactive elements such as tuning a 1970s radio, feeling the noise of a BRM V16 P15 race car engine, or sitting inside a 2022 Bentley Bentayga to experience its incredibly powerful audio systems!
The exhibition also features a 2019 Wells Vertige Prototype demonstrating how music shaped an entire design while, on the other end of the scale, is the 2018 Nissan Leaf whose electric motor is so quiet it generates a pedestrian warning sound as a safety feature.
Throughout the exhibition is the connection between cars and music and this link is demonstrated by the star car of the exhibition, a white 1965 Rolls-Royce Phantom V, once owned by John Lennon! The Rolls-Royce appeared in the Beatles film, Let It Be and was sold in 1969 to Allen Klein, founder of ABKCO Records and the Beatles’ manager at the time. It has remained with the family ever since and has been kindly loaned by Jody Klein.
As a result of the generous support of Rubery Owen, Beep‑Beep, Yeah! will be housed in a brand-new exhibition space which gives visitors the chance to explore more than ever before.
Richard Jenkins, Group CEO, Rubery Owen Holdings, commented “As one of Britain's leading engineering companies and one of the earliest to be involved in the motor industry, Rubery Owen shares the Museum's commitment to preserving the history of Britain's automotive industry — both now and into the future. Rubery Owen is proud to support the creation of a new gallery space at the Museum.”
Cat Boxall, Curator at the British Motor Museum, said “We’re really excited to open an exhibition with a different focus by bringing sound to the forefront in an immersive and interactive way. This has given us a fantastic opportunity to explore our collection from a fresh perspective. When you visit, be sure to think about your favourite driving tunes. Leave your suggestions and scan to take away the playlist which we will be updating throughout the course of the exhibition!”.
www.britishmotormuseum.co.uk
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Automotive industry charity, Ben, is proudly celebrating 120 years of support for automotive people and their families, as well as marking a new chapter in its future strategic direction.
For over a century, Ben has been a lifeline to thousands of people across the industry, offering support for life. In line with this significant milestone, the charity is entering the next phase of its strategic transformation, unveiling a new vision and senior leadership team to meet the growing health and wellbeing needs of automotive people.
The charity’s three main goals over the next five years are:
- To treble charitable impact – helping even more people
- To increase awareness about Ben from 1:6 to 1:3 for those working in the industry
- To double income through fundraising.
At the heart of Ben’s evolution is its new vision statement of the world the charity wishes to influence: An automotive family that thinks well, feels well, lives well, and works well.
As part of Ben’s renewed direction is a mission to:
- Provide health & wellbeing support for life for automotive people and their family dependents
- Partner with automotive employers to build a resilient and motivated workforce
- Champion and influence positive changes for the automotive industry and its people.
Back in 2023, Ben announced its decision to transfer its care and retirement village to suitable alternative operators and become a single-focused charity, supporting the growing health and wellbeing needs of automotive people. Since the launch of Ben’s previous strategic plan in 2018, demand for Ben’s health and wellbeing services has grown significantly. Ben’s insights suggest that the health and wellbeing needs of automotive industry people are vast and unmet; a key driver for Ben’s Board of Trustees to move in this strategic direction.
Rachel Clift, CEO at Ben, said: “Our 120th birthday has been a time to reflect on the incredible impact Ben has had over the years, as well as taking time to look ahead. We’re embracing the road ahead with ambition and purpose, launching a future vision that will empower our automotive family to live their best lives. This is about driving a new era of health and wellbeing across our industry, focusing on the growing health and wellbeing needs of those who work (or have worked) in the automotive industry and their families.
“We have committed to significantly scaling our health and wellbeing services over the next 5-10 years, enhancing our preventative support and continuing to provide responsive support. Our care and village services were an integral and valued part of Ben for over 70 years; however, our future now focuses on the health and wellbeing needs of our automotive family.
“As we look ahead, we will continue to work closely with employers, partners, and industry leaders to ensure the health and wellbeing of automotive workers remains a shared priority. We all have a responsibility to look after each other, our automotive family, so that we can create a strong, resilient industry ready for the future.”
Ben recently announced a new senior leadership team to support Ben’s new strategic direction, further strengthening the charity’s ability to deliver on its mission and support everyone in the automotive family, from the workshop floor to the boardroom. Find out more about Ben’s senior leadership team: www.ben.org.uk/SLT.
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Debut of the custom ‘Sawn Off Shotgun’ exclusively at Goodwood Festival of Speed 2025.
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Four custom motorcycles, all based on the Shotgun 650, will all take on the historic Goodwood hill over the four-day event.
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Another chance to see the ‘Samurai’ from Sure Shot, ‘The Kingsman’ from Kingston Custom, and ‘Always Something’ from ICON Motosports.
Goodwood House, Chichester, West Sussex - Royal Enfield is set to showcase four very special hand picked machines born out of the Custom World programme, bringing some of the very finest and unique custom builds - and the builders behind them - to the iconic Goodwood Festival of Speed, with each Shotgun 650-based motorcycle taking to the hill for the very first time.
Seen for the first time at Goodwood Festival of Speed this year is the 'Sawn Off Shotgun' by Medaza Cycles, with the self-labelled 'sports-chopper' being crafted expertly from the Shotgun 650 foundations.
Renowned as the brand for making the most custom friendly motorcycles in the world, the Festival of Speed showcase will demonstrate the true imagination, engineering and craftsmanship that comes from the collaboration between Royal Enfield and legendary custom motorcycle builders. These are the best of the best, hand-picked for your enjoyment as they take on the famous Hill Climb.
Four unique builds, all based on the Shotgun 650 platform, each masterfully customised by some of the best custom builders in the world, will all tear up the hill together. These are set to be: Sure Shot's 'Samurai', ICON Motosport's 'Always Something', 'The Kingsman' from Kingston Custom, and the very special Goodwood launch exclusive from Medaza Cycles, the 'Sawn Off Shotgun'
Three of the Four Motorcycles will be ridden by the builders themselves. Aikawa-San of Sure Shot, Japan, will be present to take to the hill with a sprint ready SAMURAI. Kingston Custom’s Dirk Oehlerking will ensure the Kingsman’s public dynamic debut does not disappoint, as the almost 4m long Royal Enfield will ascend the hill. Meanwhile the Sawn off Shotgun will launch at Goodwood, being ridden by Don Cronin and Mick O’Shea of Irish based Medaza Cycles. Lastly, the Icon Motosports build will feature friends of the brand riding across the weekend.
Here you can find the latest custom builds showcased at Goodwood Festival of Speed, 10th - 13th July 2025.
Sawn Off Shotgun
Built by: Medaza Cycles - Base Model: Shotgun 650
Showcasing at: Goodwood, Malle Mile
Always Something
Built by: Icon Motosports - Base Model: Shotgun 650
Showcasing at: Wheels & Waves, Goodwood, Glemseck
Samurai
Built by: Takuya Aikawa (Sureshot) - Base Model: Shotgun 650
Showcasing at: The Bike Shed Show, Wheels & Waves, Goodwood, Malle Mile
The Kingsman
Built by: Dirk Ohlerking, Kingston Custom - Base Model: Shotgun 650
Showcasing at: The Bike Shed Show, Wheels & Waves, Goodwood, Malle Mile, Glemseck
About Royal Enfield
The oldest motorcycle brand in continuous production, Royal Enfield has created beautifully crafted motorcycles since 1901. From its British roots, a manufacturing plant was established in Madras in 1955, a foothold from which Royal Enfield spearheaded the growth of India’s mid-sized two-wheeler segment. Royal Enfields are engaging, uncomplicated, accessible and fun to ride; a vehicle for exploration and self-expression. It’s an approach the brand calls Pure Motorcycling.
Royal Enfield’s premium line-up includes Bear 650, Classic 650, Guerrilla 450 modern roadster, Hunter 350, Meteor 350, Super Meteor 650, Interceptor 650 and Continental GT 650 twins, the Shotgun 650, the new Himalayan adventure tourer, the Scram 440 ADV Crossover, the iconic Bullet 350, Classic 350 and Goan Classic 350. The company recently unveiled its new city+ motorcycle brand – the Flying Flea – a fresh take on urban mobility, blending authentic design with advanced technology.
Riders and a passionate community are fostered with a rich profusion of events at a local, regional and international level. Most notable are Motoverse (previously Rider Mania), an annual gathering of thousands of Royal Enfield enthusiasts in Goa, and Himalayan Odyssey; a yearly pilgrimage over some of the toughest terrain and highest mountain passes.
A division of Eicher Motors Limited, Royal Enfield operates through more than 2000 stores across all major cities and towns in India and through nearly 850 stores in more than 60 countries around the globe. Royal Enfield also has two world-class technical centres, in Bruntingthorpe, UK, and in Chennai, India. The company’s two state-of-the-art production facilities are located at Oragadam and Vallam Vadagal, near Chennai. Across the world, Royal Enfield has six modern CKD assembly facilities in Bangladesh, Nepal, Brazil, Thailand, Argentina and Colombia.
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- Subaru announce partnership with World Superbike Championship
- All-electric Subaru Solterra selected as Official Safety Car
- Solterra embodies innovation, performance, and reliability - an ideal match for the championship
- Round 7 of the championship to be held July 11-13 at Donington Park, UK
8th July 2025 - Subaru’s first all-electric SUV, the Subaru Solterra, will take the spotlight as the Official Safety Car of the popular motorsport series. This marks Subaru Europe's debut in an official motorsport programme and the first time WorldSBK has selected an all-electric vehicle as its Official Safety Car.
As the Official Safety Car, the Solterra underscores Subaru’s commitment to crafting vehicles that offer a unique blend of enjoyment and peace of mind. From pre-session track assessments to rapid incident responses, Subaru’s all-electric SUV is built to perform where and when it matters most.
Having performed expertly at all rounds of the season so far, the Subaru Solterra will be on-hand at round seven of the World SBK Championship, held in the UK at the infamous Donington Park, near Castle Donington in Leicestershire. There are three WorldSBK contests to look forward to, with two on the main Sunday race day, plus an international support race package featuring World SuperSport and the return of the Women’s World Championship. Further racing will come from a roster of leading national categories.
"Subaru’s rich racing heritage makes the WorldSBK championship a perfect match for our brand," said David Dello Stritto, General Manager at Subaru Europe. "Partnering with this distinctive motorsport series aligns Subaru with performance and cutting-edge innovation. It reinforces our core values of driving fun, go-anywhere capability, durability and safety—values that resonate deeply with Subaru and WorldSBK fans alike.”
He continued “This collaboration brings our 'Power On. Ready. Charge.' motto to life, showcasing the mindset behind our European efforts to introduce new electric models in the region. It reaffirms Subaru's dedication to shaping a sustainable and electrified future for the brand in Europe.”
Francesco Valentino, Head of WorldSBK Commercial & Marketing Department expressed his enthusiasm: "We are thrilled to welcome Subaru as the Official Safety Car provider for WorldSBK. The Solterra embodies a perfect blend of innovation, performance, and reliability, making it an ideal match for our championship. Subaru’s focus on delivering high-quality vehicles aligns perfectly with WorldSBK’s pursuit of excellence. We’re excited to see the Solterra leading the pack and providing fans with unforgettable experiences in our paddock."
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