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BMW MOTORRAD UK REVEALS FIRST-EVER BMW R 12 CUSTOM AT THE BIKE SHED MOTO SHOW IN LONDON
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- BMW Motorrad commissions first-ever BMW R 12 custom build: ‘Street Ride’ by Pier City Cycles
- The BMW R 12 ‘Street Ride’ was showcased in front of thousands of bike enthusiasts at the Bike Shed Moto Show in London’s Tobacco Dock
- BMW Motorrad Product Manager, Carina Hoefler shares her positive thoughts about R 12 custom
BMW Motorrad UK unveiled the first-ever custom BMW R 12 'Street Ride', which was expertly crafted by Brighton-based customisers Pier City Cycles at the prestigious Bike Shed Show in London from 24th to 26th May.
The BMW R 12 'Street Ride' showcases a blend of classic and modern design elements. It features a striking glittery orange tank by Valkyrie Paintworks, creating a 1970s feel. The customisations also include a bespoke headlight cowl, front mudguard, rear shock, and exhaust system, effectively highlighting the custom capabilities of the BMW R 12.
The Bike Shed Moto Show, renowned for celebrating creativity and craftsmanship in motorcycle culture, provided the perfect stage for the reveal of the BMW R 12 'Street Ride'. Thousands of motorcycle enthusiasts and industry experts, including BMW Motorrad Product Manager Carina Hoefler, attended the event. Carina expressed her excitement about the build, stating:
"The customisation possibilities of the R 12 are endless, and I think the Pier City Cycles R 12 custom, 'Street Ride' , is absolutely showing its potential! It emphasises the retro look of the bike with its shiny metallic paint job, giving off a nice 70s vibe. They added their own bespoke touches, including the removal of the airbox, which I like very much. I think it's beautiful and it fits the bike perfectly - they did a brilliant job."
Carina also participated in the Bike Shed Moto Show's ‘Shed Talk’ live on stage, where she shared BMW Motorrad's developmental ideas behind the new R 12 nineT and R 12 and its approach to innovation and customisation.
Click on the link below to find out more about the R 12 or contact your local BMW Motorrad retailer for a test ride:
www.bmw-motorrad.co.uk/en/models/heritage/r12.html
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International Ride to Work Day on Tuesday 11th June celebrates its 33rd anniversary.
Organised and run in the UK by MAG (Motorcycle Action Group) - ride to work day shows that Motorcycles are a key part of a multi-modal and sustainable transport future.
Bikes offer a way to fill the gap between active travel and reduced public transport without relying on the car, providing social, economic and environmental benefits in a world currently dominated by four wheels or more.
Find out more about the MAG “Ride to Work Day” campaign here.
See you at The Ace
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The bikes, the Hawaiian shirts, the comradeship, the people on the bridges, the town and people of Barrow, the organisers, the traffic officers, the marshalls and this heartfelt speech from Si, Liliana and Woody.
What a fantastic Dave Day - 8th June 2024
Video John Rennie
Lots of great photos and videos on the facebook group -
Leaving Knutsford Services.
Leaving Moto services, Burton-In-Kendal
Tribute ride by Barrow Island Community Primary School.
The ride was to honour and remember Dave, with Si King leading the ride and raising funds which will be evenly split between NSPCC Childline and The National Institute of Cancer Research. Go Fund Me page
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OMG…It’s the NMM’s Big Annual Bike Meet
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The National Motorcycle Museum (NMM) in collaboration with partner OMG Grilla Yamaha Racing is thrilled to announce the ‘OMG…It’s the NMM’s Big Annual Bike Meet’, which is a dedicated ‘ride in event’ set to take place at the National Motorcycle Museum on Thursday, 25th July 2024 from 5:00 PM to 9:30 PM.
This standout bike meet aims to become a highlight in the motorcycle community calendar, celebrating the spirit of motorcycling by bringing together enthusiasts & fans from various motorcycle manufacturer groups.
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A Fusion of Heritage and Speed
Attendance to the event is FREE and guests will have the exclusive opportunity to delve into the rich history of motorcycling with a special 50% discount on entrance to the Museum collection (which spans across 5 dedicated Halls with over 1,000 British bikes), exploring extensive exhibits that chart the evolution of these magnificent machines.
In parallel, OMG Grilla Yamaha Racing will bring the thrill of professional motorcycle racing closer to the fans with their official merchandise store. The store will offer exclusive merchandise, meet and greet sessions with OMG Grilla Yamaha Racing Team racers; Kyle Ryde and Ryan Vickers, autograph and photo opportunities, and the chance to see some race bikes up close.
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Interactive Experiences and Delicious Treats
The event will also feature interactive Q&A sessions with the OMG Grilla Yamaha Racing team (between 6.30pm & 8.30pm), providing insights into the exhilarating world of motorcycle racing. In a spectacular display, attendees might witness the firing up of some of NMM’s iconic racing bikes by the OMG Grilla Yamaha Racing Team, merging the past and present of motorcycle racing.
Culinary delights await at the outdoor BBQ, offering a variety of fare and the museum’s café will also be open, serving a range of delicious meals complemented by their usual assortment of cakes and coffee.
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Exclusive Offers and Prizes
Event-goers will have the chance to win exciting prizes, including two annual NMM memberships and some amazing OMG Grilla Yamaha Racing merchandise!
The National Motorcycle Museum and OMG Grilla Yamaha Racing invite all motorcycle enthusiasts and fans to join them in this unique celebration of motorcycle culture and racing.
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Prominent MotoGP team Gresini Racing, in partnership with MotoGP Guru and Animoca Brands’ subsidiary SPORTPASS, today launched the first-ever fan powered sponsorship program. The program will enable MotoGP fans to purchase and own an exclusive personal team sponsorship package — all for as little as €125.
“This is a world-first in sports; we have worked with Gresini Racing to bring the fans even closer to the team and the riders they support, and do so using the latest technology to provide the security of ownership and value,” said SPORTPASS CEO Jordan Fogerty. “We hope that the SPORTPASS platform and the value it provides to fans will prove to be a turning point in the way teams and riders connect with fans as well as the brand partners, which are pivotal to enhancing fan experiences.”
The new program offers fans a number of exclusive benefits money can’t buy, such as VIP Paddock Experiences at the Grands Prix of 2024, name placement on the bikes, and being invited to exclusive events, zoom calls with the team members, special custom merchandise, and a chance to win Ducati Panigale V4S, a highly customized official test bike used by the Gresini Racing’s riders Marc and Alex Marquez. Fan sponsors will also get to own exclusive digital passes, collectibles, invitations, and credentials, as well as access to other exclusive sponsor-only content.
Gresini Racing has recently risen to international fame after the team signed eighth-time world champion Marc Marquez, who joined his brother Alex to compete in the 2024 MotoGP World Championship on the Ducati Desmosedici GP23. The anticipation of the satellite teams’ performance and Marc’s early season podium success, along with his massive following, have shone a spotlight on Gresini Racing, and they have wasted no time bringing a world-first initiative to MotoGP aficionados.
“We have always had an incredibly loyal fan base not only of the team but the many riders who have achieved success in our championship projects. We could not be happier to be the first team to ever allow actual fans to become sponsors and make this available globally,”.added Carlo Merlini, Commercial & Marketing Director of Gresini Racing. “We look forward to innovating and engaging in new and exciting ways.”
These sponsorship experiences were brought to life by SPORTPASS and MotoGP Guru, which also produces and publishes the official MotoGP Prediction Game and the officially licensed mobile racing game MotoGP Guru Racing ‘24. MotoGP Guru is also part of another Animoca subsidiary, The Motorverse—an interoperable ecosystem of motorsport-centric games boasting pioneering IP collaborations and championing digital ownership.
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