Borgo Panigale (Bologna, Italy), 27 November 2013 – Newly appointed managerial positions at Ducati Motor Holding see Cristiano Silei now head of Sales & Marketing, while Diego Sgorbati becomes head of Motorcycle Related Products.

The decision to establish two new managerial areas within the Ducati Motor Holding organisation has been driven by the constant growth and development of the iconic motorcycle manufacturer, combined with further upward momentum of the brand’s customer service.

Cristiano Silei (previously Vice President of Sales) is now appointed Vice President of Sales & Marketing, in charge of creating a unified and cohesive strategy with renewed impetus. He will be supported by Roberto Righi (previously Director of Distributor Sales) who now takes on the new position of Director of Sales and to whom the Ducati sales network will now report.

Diego Sgorbati is appointed Director of Motorcycle Related Products, responsible for ensuring a comprehensive Spare Parts, Accessory and Apparel range in addition to overseeing the Licensed Products & Services business unit. Within this business unit, Alessandro Cicognani (previously Head of Sponsorship) now becomes Director of Licensing & Corporate Partnerships.

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After over nine years at Allen House I will be stepping down from my role as CEO of the VMCC LTD effective 31/12/13.

As many of you who know me might imagine, this has been a very difficult decision for me and it is one which I have been wrestling with for some time. However, after nearly a decade in the role I felt it was time to seek a fresh challenge which allowed me to use my experience & skills in a new area. Whilst something of a cliché I am also looking forward to having more weekend time with my young family who I have neglected at times, especially over the past few springs and summers. I am delighted that many VMCC members I have met over the years have become good friends and  I am looking forward to remaining a VMCC member myself whilst taking part in VMCC runs & events as a “civilian”!

My role here at the VMCC has been an extremely satisfying one and I am very proud of what the team here at Allen House has achieved. Against a backdrop of failing membership numbers within similar organisations we have seen huge growth in this area and events such as The VMCC Festival of 1000 Bikes have brought us to the attention of a new, younger audience. I am confident that the foundations laid in recent years can now be built upon to bring further success to this wonderful, unique organisation.

I also want to reassure VMCC Members and key stakeholders alike that I will be involved in the handover to ensure a smooth transition to what I believe will be a new management structure which will be based around the Club’s elected Directors.  

Finally I want to thank everyone for the overwhelming amount of support and encouragement I have received over the years in the job that some had described as “an impossible task”. Leading a membership based organisation of so many differing views, interests and opinions has certainly been a challenge but is one I wouldn’t have missed it for the World!

With Kindest Regards

James

James Hewing, CEO, VMCC LTD.     

Motorcycle Live – which is taking place this week at The NEC, Birmingham – today hosted an official Guinness World Record attempt by BMX riders Kye Forte and Kona Hellier, with Hellier successfully setting a brand new record for a BMX High Jump, clearing the bar at 6.68 metres.

The two riders went head-to-head in front of an excited crowd in an attempt to beat the existing Guinness World Record for a BMX High jump of 6.38m, held by Forte. The riders were allowed three tries each and it was Forte who was the first to set a new record with a jump of 6.48m.

Hellier then stepped up to the ramp and proceeded to not only smash Forte’s new record but set two further new records of 6.58m, then finally 6.68m to become the new World Record holder for BMX High Jump. The photographs and footage of the attempt will be supplied to the Guinness World Records team for verification and to make the record official.

“I’m still shaking, I’m so pumped, that was awesome,” said Hellier, who is 20 years old and from Newton-Abbot in Devon. “When you’re on the ramp it feels like everything stops. You just tuck in as hard as you can to make it work. It’s scary but fun, I just go white-knuckle and hang on!

See the video here:

Both Hellier and Forte are performing at Motorcycle Live as part of the Crank’d live action stunt show, which takes British superstars from BMX, mountain bike trials, motorcycle trials and road bike stunt riding and blends these pedal and petrol-powered performers together for a battle of the cranks over a bespoke indoor playground comprising dirt ramps, jump boxes, high jumps and flatland sections.

Motorcycle Live 2013, the UK’s biggest bike show, will be at The NEC, Birmingham until Sunday 1 December. Every major manufacturer and 150 other exhibitors showcasing the very best in motorcycle products and services are present, as well as 17 FREE live features and zones – including nine opportunities to ride a bike – to keep motorcycle fans of all ages entertained.

Tickets are £20 per adult, £13 for Seniors and £9 for children aged 6-16 (kids five and under accompanied by a paying adult go free). Bike parking is free of charge and subject to availability. Reduced car parking costs of £8 – subsidised by Motorcycle Live. To book your tickets, call 0844 581 2345 or visit www.motorcyclelive.co.uk