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Motorcycle Sport and Leisure Sector Contributes £500 Million to UK Economy

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A survey analysing the value of the UK motorcycle industry has revealed that the sport and leisure sector has a total turnover of almost £500 million. 

The GVA is estimated to be approximately 50% of turnover at £238 million, while the sector also provides tax contributions of almost £100 million proving a valuable asset to UK PLC. The motorcycle sport and leisure sector covers a wide range of activities enjoyed by, and involving the participation of, large numbers of motorcyclists and non-riders alike.

Motorcycle activities taking place in the UK are extensive and the largest events include: the British MotoGP; the UK round of the World Superbikes Championship; the 12 round British Superbikes Championship which takes place at tracks across the UK; and the Isle of Man TT Races.

The off-road racing sector is on a smaller scale but still attract many riders, support teams and spectators on a regular basis across the UK. Off-road activities include: motocross, enduro, trials, speedway, grasstrack, supercross, and supermoto events.

The British round of the Moto GP is well attended and attracts international visitors. At a recent Moto GP for example, there were almost 120,000 visitors over the whole weekend and the gross expenditure associated with the event totalled £16.6 million of which 88% was spend within 25 miles of Donnington Park, where the event was held.

The motorcycle leisure industry analysis focuses on the income generated from organised tour activities. The activities of motorcycle tour operators involve the provision of organised tours both within the UK and, more commonly, to overseas destinations.  The sector is dominated by a large number of small and family businesses, many of which employ additional riders on a part-time basis to provide support during the tours.  The tour providers offer a range of services to motorcyclists including expedition guides and support teams, bike hire/freight, hotels and bed and breakfast accommodation, food and drink, etc.

The sector is experiencing significant levels of growth and many motorcyclists are reported to have been inspired by the Long Way Round and Long Way Down television series, which involved substantial motorcycle tours across Europe, Asia, America and Africa.

Steve Kenward, MCI's CEO commented on the findings " The motorcycle sport and leisure sector involves riders and non-riders and there are plenty of opportunities for UK businesses to capitalize on the bike pound. Now , is the best time of year to be out and about enjoying life on two-wheels and for the spectators and pillion riders who want to take control of their own machines , now is a good time to consider shifting up a gear. Take advantage of the free one-hour taster sessions that are taking place at venues all across the country by simply going online and making a booking at a time that suits you."

For more information or to book a place go to www.geton.co.uk

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